---
schema_version: "1"
id: 939f9322c406c9e9b51ba50cd74b12511d4c2018060e2fd05d0d4869e64f7f34
title: Ad Keyword DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/std_dmos/c360dm-si-adkeyworddmo-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-adkeyworddmo-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 3e99290dd5ae751f5aa9cf499aa7a3b4534e9b8593b5e2eb5588d4168f6806d0
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Ad Keyword DMO

## Object Properties

**Object API Name:** `ssot__AdKeyword__dlm`  
**Category:** Unassigned  
**Availability:** Available in 254 and later versions  
**Primary Key Field:** Id  

## Fields

- [AdKeywordBidStrategyType](#adkeywordbidstrategytype)
- [AdKeywordLabelList](#adkeywordlabellist)
- [AdKeywordMatchType](#adkeywordmatchtype)
- [AdKeywordStatus](#adkeywordstatus)
- [cdp_sys_record_currency](#cdp_sys_record_currency)
- [DataSourceId](#datasourceid)
- [DataSourceObjectId](#datasourceobjectid)
- [Id](#id)
- [InternalOrganizationId](#internalorganizationid)
- [KQ_Id](#kq_id)
- [Name](#name)
- [PrimaryAdKeywordCategoryName](#primaryadkeywordcategoryname)
- [QualityScoreNumber](#qualityscorenumber)
- [SearchURL](#searchurl)

### AdKeywordBidStrategyType

- **Field API Name:** `ssot__AdKeywordBidStrategyType__c`
- **Data Type:** TEXT
- **Description:** The type of the Ad Keyword Bid Strategy.

### AdKeywordLabelList

- **Field API Name:** `ssot__AdKeywordLabelList__c`
- **Data Type:** TEXT
- **Description:** A list of labels that's used to organize campaigns, ad groups, ads, and keywords into groups based on user-defined characteristics.

### AdKeywordMatchType

- **Field API Name:** `ssot__AdKeywordMatchType__c`
- **Data Type:** TEXT
- **Description:** The type of the Ad Keyword Match.

### AdKeywordStatus

- **Field API Name:** `ssot__AdKeywordStatus__c`
- **Data Type:** TEXT
- **Description:** The status of the Ad Keyword. Maximum size is 15 characters.

### cdp_sys_record_currency

- **Field API Name:** `ssot__cdp_sys_record_currency__c`
- **Data Type:** TEXT
- **Description:** System-generated metadata field that stores a 3-letter ISO currency code.

### DataSourceId

- **Field API Name:** `ssot__DataSourceId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### DataSourceObjectId

- **Field API Name:** `ssot__DataSourceObjectId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### Id

- **Field API Name:** `ssot__Id__c`
- **Data Type:** TEXT
- **Description:** Required. A unique, system-generated identifier for the AdKeyword record. Maximum size is 15 characters.

### InternalOrganizationId

- **Field API Name:** `ssot__InternalOrganizationId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### KQ_Id

- **Field API Name:** `KQ_Id__c`
- **Data Type:** TEXT
- **Description:** Key Qualifier system field for Id

### Name

- **Field API Name:** `ssot__Name__c`
- **Data Type:** TEXT
- **Description:** The text of the Ad Keyword that's used in search-engine marketing.

### PrimaryAdKeywordCategoryName

- **Field API Name:** `ssot__PrimaryAdKeywordCategoryName__c`
- **Data Type:** TEXT
- **Description:** A classification that groups Ad Keywords by common themes or goals.

### QualityScoreNumber

- **Field API Name:** `ssot__QualityScoreNumber__c`
- **Data Type:** TEXT
- **Description:** A metric that evaluates the quality and relevance of the Ad Keyword in relation to ads and search queries.

### SearchURL

- **Field API Name:** `ssot__SearchURL__c`
- **Data Type:** TEXT
- **Description:** A URL that encapsulates the search results or landing page for an Ad Keyword.