--- schema_version: "1" id: 48348fdfaa5385a71369856bbaf10096af4c051f93fa88f1d5a418ec40199887 title: Ad DMO collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/std_dmos/c360dm-si-addmo-dmo.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-addmo-dmo.html source_site: developer.salesforce.com content_type: documentation content_hash: 4cf596174f95261c6899b0797f1ead49ff851ca12ce8e576ed0c7b900c8f7f09 products: - Data 360 DMO and Mapping Guide - Data 360 Developer Documentation --- # Ad DMO ## Object Properties **Object API Name:** `ssot__Ad__dlm` **Category:** Unassigned **Availability:** Available in 254 and later versions **Primary Key Field:** Id ## Fields - [AdCreativeBaseURL](#adcreativebaseurl) - [AdCreativeCallToActionOption1Text](#adcreativecalltoactionoption1text) - [AdCreativeCallToActionOption2Text](#adcreativecalltoactionoption2text) - [AdCreativeCallToActionOption3Text](#adcreativecalltoactionoption3text) - [AdCreativeClickUrl](#adcreativeclickurl) - [AdCreativeImage](#adcreativeimage) - [AdCreativeImageName](#adcreativeimagename) - [AdCreativeSizeText](#adcreativesizetext) - [AdCreativeStatus](#adcreativestatus) - [AdCreativeStrength](#adcreativestrength) - [AdCreativeText](#adcreativetext) - [AdCreativeTextOption2Text](#adcreativetextoption2text) - [AdCreativeTextOption3Text](#adcreativetextoption3text) - [AdCreativeTitleName](#adcreativetitlename) - [AdCreativeTitleOption2Name](#adcreativetitleoption2name) - [AdCreativeTitleOption3Name](#adcreativetitleoption3name) - [AdCreativeType](#adcreativetype) - [AdCreativeUrl](#adcreativeurl) - [AdCreativeUrlSuffixText](#adcreativeurlsuffixtext) - [AdFormat](#adformat) - [AdGroup](#adgroup) - [AdHeadlineOption2Text](#adheadlineoption2text) - [AdHeadlineOption3Text](#adheadlineoption3text) - [AdPath1Text](#adpath1text) - [AdPath2Text](#adpath2text) - [cdp_sys_record_currency](#cdp_sys_record_currency) - [ConceptText](#concepttext) - [DataSourceId](#datasourceid) - [DataSourceObjectId](#datasourceobjectid) - [HeadlineText](#headlinetext) - [Id](#id) - [InternalOrganizationId](#internalorganizationid) - [KQ_Id](#kq_id) - [Name](#name) - [PrimaryAdCategoryName](#primaryadcategoryname) - [PrimaryAdCreativeId](#primaryadcreativeid) ### AdCreativeBaseURL - **Field API Name:** `ssot__AdCreativeBaseURL__c` - **Data Type:** TEXT - **Description:** The base URL for the Ad Creative. Maximum size is 255 characters. ### AdCreativeCallToActionOption1Text - **Field API Name:** `ssot__AdCreativeCallToActionOption1Text__c` - **Data Type:** TEXT - **Description:** The text content for the Ad Creative call to action option1 of the ad. Maximum size is 255 characters. ### AdCreativeCallToActionOption2Text - **Field API Name:** `ssot__AdCreativeCallToActionOption2Text__c` - **Data Type:** TEXT - **Description:** The text content for the Ad Creative call to action option2 of the ad. Maximum size is 255 characters. ### AdCreativeCallToActionOption3Text - **Field API Name:** `ssot__AdCreativeCallToActionOption3Text__c` - **Data Type:** TEXT - **Description:** The text content for the Ad Creative call to action option3 of the ad. Maximum size is 255 characters. ### AdCreativeClickUrl - **Field API Name:** `ssot__AdCreativeClickUrl__c` - **Data Type:** TEXT - **Description:** The URL a user is directed to after clicking on an Ad Creative. ### AdCreativeImage - **Field API Name:** `ssot__AdCreativeImage__c` - **Data Type:** TEXT - **Description:** The actual image used in the Ad Creative. ### AdCreativeImageName - **Field API Name:** `ssot__AdCreativeImageName__c` - **Data Type:** TEXT - **Description:** The file name of an image used in the Ad Creative. ### AdCreativeSizeText - **Field API Name:** `ssot__AdCreativeSizeText__c` - **Data Type:** TEXT - **Description:** The size of the text content for the Ad Creative. Maximum size is 255 characters. ### AdCreativeStatus - **Field API Name:** `ssot__AdCreativeStatus__c` - **Data Type:** TEXT - **Description:** The current operational status of the Ad Creative. Values valids include Active, Paused, or Deleted. ### AdCreativeStrength - **Field API Name:** `ssot__AdCreativeStrength__c` - **Data Type:** TEXT - **Description:** The strength of the Ad Creative. ### AdCreativeText - **Field API Name:** `ssot__AdCreativeText__c` - **Data Type:** TEXT - **Description:** The body text for the Ad Creative. ### AdCreativeTextOption2Text - **Field API Name:** `ssot__AdCreativeTextOption2Text__c` - **Data Type:** TEXT - **Description:** The text content for option2 of the Ad Creative. Maximum size is 255 characters. ### AdCreativeTextOption3Text - **Field API Name:** `ssot__AdCreativeTextOption3Text__c` - **Data Type:** TEXT - **Description:** The text content for option3 of the Ad Creative. Maximum size is 255 characters. ### AdCreativeTitleName - **Field API Name:** `ssot__AdCreativeTitleName__c` - **Data Type:** TEXT - **Description:** The title or headline used in the Ad Creative. ### AdCreativeTitleOption2Name - **Field API Name:** `ssot__AdCreativeTitleOption2Name__c` - **Data Type:** TEXT - **Description:** The name of the title for option2 of the Ad Creative. Maximum size is 255 characters. ### AdCreativeTitleOption3Name - **Field API Name:** `ssot__AdCreativeTitleOption3Name__c` - **Data Type:** TEXT - **Description:** The name of the title for option3 of the Ad Creative. Maximum size is 255 characters. ### AdCreativeType - **Field API Name:** `ssot__AdCreativeType__c` - **Data Type:** TEXT - **Description:** The type of the Ad Creative. ### AdCreativeUrl - **Field API Name:** `ssot__AdCreativeUrl__c` - **Data Type:** TEXT - **Description:** The webpage address that appears with the Ad Creative. ### AdCreativeUrlSuffixText - **Field API Name:** `ssot__AdCreativeUrlSuffixText__c` - **Data Type:** TEXT - **Description:** The suffix text for the URL of the Ad Creative. Maximum size is 255 characters. ### AdFormat - **Field API Name:** `ssot__AdFormat__c` - **Data Type:** TEXT - **Description:** The format of the Ad. Valid values include Banner, Video, or Text. ### AdGroup - **Field API Name:** `ssot__AdGroup__c` - **Data Type:** TEXT - **Description:** The group of the Ad. ### AdHeadlineOption2Text - **Field API Name:** `ssot__AdHeadlineOption2Text__c` - **Data Type:** TEXT - **Description:** The text content for headline option2 of the Ad. Maximum size is 255 characters. ### AdHeadlineOption3Text - **Field API Name:** `ssot__AdHeadlineOption3Text__c` - **Data Type:** TEXT - **Description:** The text content for headline option3 of the Ad. Maximum size is 255 characters. ### AdPath1Text - **Field API Name:** `ssot__AdPath1Text__c` - **Data Type:** TEXT - **Description:** The text content for path1 of the Ad. Maximum size is 255 characters. ### AdPath2Text - **Field API Name:** `ssot__AdPath2Text__c` - **Data Type:** TEXT - **Description:** The text content for path2 of the Ad. Maximum size is 255 characters. ### cdp_sys_record_currency - **Field API Name:** `ssot__cdp_sys_record_currency__c` - **Data Type:** TEXT - **Description:** System-generated metadata field that stores a 3-letter ISO currency code. ### ConceptText - **Field API Name:** `ssot__ConceptText__c` - **Data Type:** TEXT - **Description:** The underlying theme or idea of the Ad. ### DataSourceId - **Field API Name:** `ssot__DataSourceId__c` - **Data Type:** TEXT - **Description:** A unique, system-generated identifier for this record. ### DataSourceObjectId - **Field API Name:** `ssot__DataSourceObjectId__c` - **Data Type:** TEXT - **Description:** A unique, system-generated identifier for this record. ### HeadlineText - **Field API Name:** `ssot__HeadlineText__c` - **Data Type:** TEXT - **Description:** The key piece of text that appears prominently in an Ad to capture attention and convey the main message or value proposition. ### Id - **Field API Name:** `ssot__Id__c` - **Data Type:** TEXT - **Description:** Required. A unique, system-generated identifier for the Ad record. Maximum size is 15 characters. ### InternalOrganizationId - **Field API Name:** `ssot__InternalOrganizationId__c` - **Data Type:** TEXT - **Description:** A unique, system-generated identifier for this record. ### KQ_Id - **Field API Name:** `KQ_Id__c` - **Data Type:** TEXT - **Description:** Key Qualifier system field for Id ### Name - **Field API Name:** `ssot__Name__c` - **Data Type:** TEXT - **Description:** The name or title of the Ad. ### PrimaryAdCategoryName - **Field API Name:** `ssot__PrimaryAdCategoryName__c` - **Data Type:** TEXT - **Description:** The primary categorization of the Ad based on its content, purpose, or target audience. ### PrimaryAdCreativeId - **Field API Name:** `ssot__PrimaryAdCreativeId__c` - **Data Type:** TEXT - **Description:** The ID of the Primary Ad Creative.