Marketing Cloud Account Engagement: MarketingForm Mapping

After a data stream is deployed, the Marketing Cloud Account Engagement data bundle maps source objects from Account Engagement to data model objects (DMOs) in Data 360. The MarketingForm object includes form asset data from forms embedded in Account Engagement landing pages and from form handlers.

Data Bundle

  • Marketing - Account Engagement CRM

DLO to DMO Mapping

These data mappings relate to the MarketingForm object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.

DLO Field DLO Field Data Type DMO DMO Field Additional Details
Marketing Form ID text Website Publication Id Primary Key 
Marketing Form ID text Website Publication Digital Content Id
Campaign ID dateTime Website Publication Engagement Date Time
Name text Website Publication Engagement Channel Action Status
Marketing Form ID text Digital Content Engagement Channel Action Type Primary Key  
Name text Digital Content Engagement Type
Content Type text Digital Content Digital Content Type If the type of the Marketing Form is FormHandler, then pi_formHandler; otherwise, pi_form