After a data stream is deployed, the Marketing Cloud Account Engagement data bundle maps source objects from Account Engagement to data model objects (DMOs) in Data 360. The Form Activity object includes form engagement data from forms embedded in Account Engagement landing pages.
DLO to DMO Mapping
These data mappings relate to the Form Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.
| DLO Field | DLO Field Data Type | DMO | DMO Field | Additional Details |
|---|---|---|---|---|
| accountEngagementBusinessUnitId | text | — | — | |
| createdAt | dateTime | Website Engagement | Created Date | The createdAt value of the visitor activity record in Account Engagement. |
| createdAt | dateTime | Website Engagement | Engagement Date Time | The createdAt value of the visitor activity record in Account Engagement. |
| engagementChannelActionStatus | text | Website Engagement | Engagement Channel Action Status | Only populated as failure for form errors. |
| engagementChannelType | text | Website Engagement | Engagement Channel Action Type | The default, read-only value is Web. |
| engagementSourceType | text | Website Engagement | Engagement Type | Form and landing page engagement: The default, read-only value is userEngagement. |
| externalFormId | text | — | — | ID of the Account Engagement Form record. |
| externalSourceId | text | Website Engagement | External Source ID | The default, read-only value is pi. |
| externalId | text | Website Engagement | External Record ID | ID of the Account Engagement Visitor record. |
| externalProspectId | text | — | — | |
| externalSourceId | text | Website Engagement | External Source ID | |
| externalVisitorId | text | — | — | |
| id | text | Website Engagement | Website Engagement ID | |
| interactionName | text | Website Engagement | Engagement Channel Action | <ul><li>Form submission: The default, read-only value is form-submit.</li><li>Form error: The default, read-only value is error.</li><li>Landing page and tracking code view: The default, read-only value is page-view.</li><li>Link clicks: The default, read-only value is anchor-link.</li></ul> |
| ipAddress | text | Website Engagement | Device IP Address | |
| objectType | text | — | — | The default, read-only value is form. |
| polymorphicFormId | text | Website Engagement | Website Publication | ID of the Salesforce Marketing Form that the Account Engagement form is associated with. |
| polymorphicIndividualId | text | Website Engagement | Individual | ID of the Salesforce record synced with the Account Engagement prospect record. |
| prospectId | text | — | — | A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-pr-account_id-prospect_id>. |
| referrerUrl | text | Website Engagement | Referrer URL | Not populated for a form engagement (view or click). |
| refreshedAt | dateTime | — | — | Time the export processes in Account Engagement. Used as the recordModifiedfield in Data 360. If there's an existing record with a matching primary key, then the ingested record with the newer refreshedAt value updates the record data. |
| salesforceOrgId | text | — | — | |
| sourceUrl | text | Website Engagement | Page URL | The URL of the page where the engagement occurred. |
| title | text | Website Engagement | Page Public Title | |
| updatedAt | dateTime | — | — | Time the Account Engagement visitor activity updates. Visitor activity records update when prospects are merged in Account Engagement. |
| utmCampaignParameter | text | — | — | Learn More in Help |
| utmContentParameter | text | — | — | Learn More in Help |
| utmMediumParameter | text | — | — | Learn More in Help |
| utmSourceParameter | text | — | — | Learn More in Help |
| utmTermParameter | text | — | — | Learn More in Help |
| visitorHostname | text | - | - | |
| visitorId | text | — | — | A unique Visitor ID for Form Visitor Page View within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-vo-account_id-visitor_id>. |