After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data 360. The Custom URL Activity object includes custom URL engagement data.
DLO to DMO Mapping
These data mappings relate to the Customn URL Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.
| DLO Field | DLO Field Data Type | DMO Field | Additional Details |
|---|---|---|---|
| externalId | text | External Record | ID of the Account Engagement Visitor Activity record. |
| id | text | Website Engagement ID | A unique ID used as the primary key for a ustom URL Activity within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-va-account_id-visitor_activity_id>. |
| externalCustomUrlId | text | — | ID of the Account Engagement custom URL record. |
| polymorphicCustomUrlId | text | — | ID of the Marketing Link record in Salesforce. |
| createdAt | dateTime | Engagement Date Time | The createdAt value of the visitor activity record in Account Engagement. |
| createdAt | dateTime | Created Date | The createdAt value of the visitor activity record in Account Engagement. |
| updatedAt | dateTime | — | Time the Account Engagement visitor activity updates. Visitor activity records update when prospects merge in Account Engagement. |
| refreshedAt | dateTime | — | Time of the processed export in Account Engagement; used as the recordModified Field in Data 360. If there's an existing record with a matching primary key, then the ingested record with the newer refreshedAt value updates the record data. |
| externalProspectId | text | — | ID of the Account Engagement Prospect record. |
| prospectId | text | — | A unique ID used for a prospect within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-pr-account_id-prospect_id>. |
| polymorphicIndividualId | text | Individual | ID of the Salesforce record synced with the Account Engagement Prospect record. |
| externalVisitorId | text | — | ID of the Account Engagement Visitor record. |
| visitorId | text | — | A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-vo-account_id-visitor_id>. |
| accountEngagementBusinessUnitId | text | — | |
| salesforceOrgId | text | — | |
| externalSourceId | text | External Source Id | The default, read-only valus is pi. This ID is used to determine whether the given record was ingested from Account Engagement. |
| interactionName | text | Engagement Channel Action | The default, read-only value is tracked-link-click. This ID is used to describe the interaction a prospect has with the custom URL. |
| objectType | text | Engagement Channel Action | The type of the custom URL activity object. The default, read-only value is customRedirect. Don't map DMO fields to this property. |
| engagementChannelType | text | Engagement Channel Action | The default, read-only value is Web. |
| engagementSourceType | text | Engagement Channel Action | The default, read-only value is userEngagement. |
| utmCampaignParameter | text | — | Learn More in Help |
| utmMediumParameter | text | — | Learn More in Help |
| utmSourceParameter | text | — | Learn More in Help |
| utmContentParameter | text | — | Learn More in Help |
| utmTermParameter | text | — | Learn More in Help |