After a data stream is deployed, the Salesforce CRM data bundle automatically maps data from Marketing Cloud to data model objects (DMOs) in Data Cloud. The Marketing Cloud bundle deploys mappings to Contact Point, Identity Match, Unified Individual, and Prospect DMOs. Identity resolutions use these DMOs to link multiple records into a unified customer profile.
Usage and Data Bundles
These mappings are used for various purposes within the Marketing Cloud.
DLO to DMO Mapping
These data mappings relate to the Prospect object that’s included in the Salesforce CRM connector and how that data connects to other DMOs.
| DLO Field | DLO Field Data Type | DMO Object | DMO Field | Additional Details |
|---|---|---|---|---|
| Account ID | text | Prospect | ConvertedAccountId__c | |
| Annual Revenue | number | Prospect | Annual Revenue Amount | |
| City | text | Contact Point Address | City | |
| Company | text | Prospect | Company Name | |
| Contact ID | text | Prospect | ConvertedAccountContactId__c | |
| Converted Date | date | Prospect | ConvertedDateTime__c | |
| Country | text | Contact Point Address | Country Name | |
| Created Date | dateTime | Individual | Created Date | |
| Description | text | Prospect | Description | |
| text | Contact Point Email | Email Address | ||
| First Name | text | Individual | First Name | |
| Identity Match ID | text | Identity Match | Identity Match Id | Primary Key |
| Identity Match Matching Object | text | Identity Match | Matching Object | |
| Identity Match Object | text | Identity Match | Object | |
| Identity Match Record | text | Identity Match | Record | |
| Identity Match Type | text | Identity Match | Identity Match Type | |
| Identity Match Weight | text | Identity Match | Identity Match Weightord | |
| Industry | text | Prospect | Industry | |
| Is Identity Match | text | Identity Match | Is a Match | |
| Last Modified Date | dateTime | Individual | Last Modified Date | |
| Last Name | text | Individual | Last Name | |
| Latitude | number | Contact Point Address | Geo Latitude | |
| Lead Id | text | Prospect | ConvertedLeadId__c | Primary Key |
| Lead Source | text | Prospect | Lead Source | Foreign Key |
| Longitude | number | Contact Point Address | Geo Longitude | |
| Matching Record | text | Identity Match | Matching Record | |
| Name | text | Individual | Person Name | |
| No. of Employees | number | Prospect | Employee Count | |
| Opportunity ID | text | Prospect | ConvertedOpportunityId__c | |
| Phone | text | Contact Point Phone | Telephone Number | |
| Prospect ID | text | Prospect | Prospect Id | Primary Key |
| Prospect ID | text | Prospect | Contact Point Email | |
| Prospect ID | text | Prospect | Contact Point Address | |
| Prospect ID | text | Prospect | Contact Point Phone | |
| Prospect ID | text | Prospect | Individual | |
| Prospect ID | text | Contact Point Address | Contact Point Address Id | |
| Prospect ID | text | Contact Point Address | Party | |
| Prospect ID | text | Contact Point Email | Contact Point Email Id | |
| Prospect ID | text | Contact Point Email | Party | |
| Prospect ID | text | Contact Point Phone | Contact Point Phone Id | |
| Prospect ID | text | Contact Point Phone | Party | |
| Prospect ID | text | Individual | Individual Id | |
| Prospect ID | text | Individual | External Record Id | |
| Prospect Status | text | Prospect | Prospect Status | |
| Salutation | text | Individual | Salutation | |
| SfdcOrganizationId | text | Individual | External Source Id | |
| State/Province | text | Contact Point Address | State Province | |
| Street | text | Contact Point Address | Address Line 1 | |
| Title | text | Individual | Title | |
| Zip/Postal Code | text | Contact Point Address | Postal Code |