---
schema_version: "1"
id: 168deef80c29ec09289fecac302b36d921cb3343287ab8a17b38010622480359
title: "Salesforce CRM: Lead Mappings"
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/mappings/c360dm-crm-lead.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-crm-lead.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: f2efe702e4f1f30afbb56b33f991dfa43f4f6dc4181f25a3ba257656ccf70c58
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Salesforce CRM: Lead Mappings

After a data stream is deployed, the Salesforce CRM data bundle automatically maps data from Sales Cloud or Service Cloud to data model objects (DMO)s in Data 360. The Sales Cloud and Service Cloud bundles deploy mappings to Contact Point type DMOs. Identity Resolution uses the DMOs, which link multiple records into a unified customer profile.

## Usage and Data Bundles

These mappings are used for various purposes within these bundles.

Bundles:

- Sales Cloud
- Service Cloud

## DLO to DMO Mapping

These data mappings relate to the Lead object included in the Salesforce CRM connector and how that data connects to DMOs.

| DLO Field                | DLO Field Data Type | DMO Object            | DMO Field                       | Additional Details |
| ------------------------ | ------------------- | --------------------- | ------------------------------- | ------------------ |
| City                     | text                | Lead                  | City                            |                    |
|                          |                     | Contact Point Address | City Name                       |                    |
| Company                  | text                | Lead                  | Company Name                    |                    |
| Converted                | boolean             | Lead                  | Is Converted                    |                    |
| Converted Account Id     | text                | Lead                  | Converted To Account            | Foreign Key        |
| Converted Contact Id     | text                | Lead                  | Converted To AccountContact     | Foreign Key        |
| Converted Date           | date                | Lead                  | Converted Date                  |                    |
| Converted Opportunity Id | text                | Lead                  | Converted to Opportunity        | Foreign Key        |
| Country                  | text                | Contact Point Address | Country Name                    |                    |
|                          |                     | Lead                  | Country Name                    |                    |
| Created Date             | dateTime            | Individual            | Created Date                    |                    |
|                          |                     | Lead                  | Created Date                    |                    |
| Description              | text                | Lead                  | Description                     |                    |
| Email                    | text                | Contact Point Email   | Email Address                   |                    |
| Email Bounced Date       | dateTime            | Lead                  | EmailBouncedDate                |                    |
|                          |                     | Contact Point Email   | Email Latest Bounce Date Time   |                    |
| Email Bounced Reason     | text                | Lead                  | EmailBouncedReason              |                    |
|                          |                     | Contact Point Email   | Email Latest Bounce Reason Text |                    |
| First Name               | text                | Individual            | First Name                      |                    |
| Full Name                | text                | Individual            | Person Name                     |                    |
| Industry                 | text                | Lead                  | Industry                        |                    |
| Last Activity            | date                | Lead                  | Last Activity Date              |                    |
| Last Modified Date       | dateTime            | Lead                  | Last Modified Date              |                    |
|                          |                     | Individual            | Last Modified Date              |                    |
| Last Name                | text                | Individual            | Last Name                       |                    |
| Lead Id                  | text                | Lead                  | Lead Id                         | Primary Key        |
|                          |                     |                       | Contact Point Email             | Foreign Key        |
|                          |                     |                       | Phone Contact Point             | Foreign Key        |
|                          |                     | Contact Point Email   | Contact Point Email Id          | Primary Key        |
|                          |                     |                       | Party                           | Foreign Key        |
|                          |                     | Contact Point Phone   | Contact Point Phone Id          | Primary Key        |
|                          |                     |                       | Party                           | Foreign Key        |
|                          |                     | Individual            | Individual Id                   | Primary Key        |
|                          |                     | Contact Point Address | Contact Point Address Id        | Primary Key        |
|                          |                     | Contact Point Address | Party                           | Foreign Key        |
| Lead Source              | text                | Lead                  | Lead Source                     | Foreign Key        |
| Lead Status              | text                | Lead                  | Status                          | Foreign Key        |
| Phone                    | text                | Contact Point Phone   | Telephone Number                |                    |
| Photo Url                | text                | Lead                  | Photo URL                       |                    |
|                          |                     | Individual            | Photo URL                       |                    |
| Rating                   | text                | Lead                  | Lead Rating                     | Foreign Key        |
| Salutation               | text                | Individual            | Salutation                      |                    |
| State/Province           | text                | Contact Point Address | State Province Name             |                    |
|                          |                     | Lead                  | State Province Name             |                    |
| Street                   | text                | Lead                  | Street Name                     |                    |
|                          |                     | Contact Point Address | Address Line 1                  |                    |
| Website                  | text                | Lead                  | Website                         |                    |
| Zip/Postal Code          | text                | Lead                  | Postal Code                     | Foreign Key        |
|                          |                     | Contact Point Address | Postal Code Text                | Foreign Key        |