---
schema_version: "1"
id: d6543675b8923b4f5fd4f684ce0fb2894e59bf9bed836edd5c1df576b544774c
title: Web Search Engagement DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-web-search-engagement-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-web-search-engagement-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: b7aec5ba7c17cd58b5b379bd9e324797f98afec0dbb6b31441cc94628ce136f1
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Web Search Engagement DMO

The Web Search Engagement DMO represents web search engagement data.

## Object API Name

`ssot__WebSearchEngagement__dlm`

## Category

Engagement

## Primary Subject Area

Engagement

## Primary Key

Web Search Engagement ID (`ssot__Id__c`)

## Relationships

| Object                      | Field                   | Cardinality      | Related Object              | Related Field                  |
| --------------------------- | ----------------------- | ---------------- | --------------------------- | ------------------------------ |
| Engagement Topic            | Engagement              | Many To One: N:1 | Web Search Engagement       | Web Search Engagement ID       |
| Loyalty Transaction Journal | Engagement              | Many To One: N:1 | Web Search Engagement       | Web Search Engagement ID       |
| Web Search Engagement       | Account Contact         | Many To One: N:1 | Account Contact             | Account Contact ID             |
| Web Search Engagement       | Case                    | Many To One: N:1 | Case                        | Case ID                        |
| Web Search Engagement       | Contact Point           | Many To One: N:1 | Contact Point Address       | Contact Point Address ID       |
| Web Search Engagement       | Contact Point           | Many To One: N:1 | Contact Point App           | Contact Point App ID           |
| Web Search Engagement       | Contact Point           | Many To One: N:1 | Contact Point Email         | Contact Point Email ID         |
| Web Search Engagement       | Contact Point           | Many To One: N:1 | Contact Point Phone         | Contact Point Phone ID         |
| Web Search Engagement       | Contact Point           | Many To One: N:1 | Contact Point Social        | Contact Point Social ID        |
| Web Search Engagement       | Engagement Asset        | Many To One: N:1 | Device Application Template | Device Application Template ID |
| Web Search Engagement       | Engagement Publication  | Many To One: N:1 | Email Publication           | Email Publication ID           |
| Web Search Engagement       | Engagement Asset        | Many To One: N:1 | Email Template              | Email Template ID              |
| Web Search Engagement       | Engagement Channel Type | Many To One: N:1 | Engagement Channel Type     | Engagement Channel Type ID     |
| Web Search Engagement       | Individual              | Many To One: N:1 | Individual                  | Individual ID                  |
| Web Search Engagement       | Lead                    | Many To One: N:1 | Lead                        | Lead ID                        |
| Web Search Engagement       | Market Journey Activity | Many To One: N:1 | Market Journey Activity     | Market Journey Activity ID     |
| Web Search Engagement       | Market Segment          | Many To One: N:1 | Market Segment              | Market Segment ID              |
| Web Search Engagement       | Engagement Publication  | Many To One: N:1 | SMS Publication             | SMS Publication ID             |
| Web Search Engagement       | Engagement Asset        | Many To One: N:1 | SMS Template                | SMS Template ID                |
| Web Search Engagement       | Sales Order             | Many To One: N:1 | Sales Order                 | Sales Order ID                 |

## All Fields

| Field Name                 | Field API Name                        | Description                                                                                                                                                                                                                  | Data Type |
| -------------------------- | ------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| Account Contact            | `ssot__AccountContactId__c`           | A reference ID for the account contact.                                                                                                                                                                                      | text      |
| Action Cadence Step        | `ssot__ActionCadenceStepId__c`        | A reference ID for the action cadence step.                                                                                                                                                                                  | text      |
| Browser Name               | `ssot__BrowserName__c`                | The name of client browser using website, entered as free text.                                                                                                                                                              | text      |
| Case                       | `ssot__CaseId__c`                     | A reference ID to a support case.                                                                                                                                                                                            | text      |
| Contact Point              | `ssot__ContactPointId__c`             | A reference ID for the accounts’ contact point, for example, an address, an email, social network handle.                                                                                                                    | text      |
| Country                    | `ssot__CountryId__c`                  | A reference ID to country code associated with client's IP address.                                                                                                                                                          | text      |
| Country Region Name        | `ssot__CountryRegionId__c`            | A reference ID to the region name associated with a client's IP address.                                                                                                                                                     | text      |
| Created Date               | `ssot__CreatedDate__c`                | The date when the record was created.                                                                                                                                                                                        | dateTime  |
| Data Source                | `ssot__DataSourceId__c`               | A reference ID to logical name for system that is source of records identified by External Record Id.                                                                                                                        | text      |
| Data Source Object         | `ssot__DataSourceObjectId__c`         | A reference ID to logical name of object where record originated, for example a cloud storage file or another connector’s external object.                                                                                   | text      |
| Device Country             | `ssot__DeviceCountryId__c`            | A reference ID for the country of a specific device.                                                                                                                                                                         | text      |
| Device IP Address          | `ssot__DeviceIPAddress__c`            | The IP address of the device.                                                                                                                                                                                                | text      |
| Device Latitude            | `ssot__DeviceLatitude__c`             | The geo latitude of the device when the engagement was recorded.                                                                                                                                                             | number    |
| Device Locale              | `ssot__DeviceLocaleId__c`             | A reference ID for the user locale configured on the device.                                                                                                                                                                 | text      |
| Device Longitude           | `ssot__DeviceLongitude__c`            | The geo longitude of the device when the engagement was recorded.                                                                                                                                                            | number    |
| Device Postal Code         | `ssot__DevicePostalCode__c`           | The postal code associated with the device.                                                                                                                                                                                  | text      |
| Device Type                | `ssot__DeviceTypeTxt__c`              | The name of client device type using website, entered as free text.                                                                                                                                                          | text      |
| Domain Name                | `ssot__DomainName__c`                 | The domain name associated with client's IP address.                                                                                                                                                                         | text      |
| Engagement Asset           | `ssot__EngagementAssetId__c`          | A reference ID for the type of engagement asset.                                                                                                                                                                             | text      |
| Engagement Channel         | `ssot__EngagementChannelId__c`        | A reference ID for the engagement channel.                                                                                                                                                                                   | text      |
| Engagement Channel Action  | `ssot__EngagementChannelActionId__c`  | A reference ID for the engagement action.                                                                                                                                                                                    | text      |
| Engagement Channel Type    | `ssot__EngagementChannelTypeId__c`    | A reference ID for the engagement channel type.                                                                                                                                                                              | text      |
| Engagement Date Time       | `ssot__EngagementDateTm__c`           | The date and time of engagement.                                                                                                                                                                                             | dateTime  |
| Engagement Event Direction | `ssot__EngagementEventDirectionId__c` | A reference ID for the engagement event direction, for example, inbound or outbound.                                                                                                                                         | text      |
| Engagement Notes           | `ssot__EngagementNotesTxt__c`         | The details about what transpired during the engagement.                                                                                                                                                                     | text      |
| Engagement Number          | `ssot__EngagementNbr__c`              | A user-facing ID for an engagement.                                                                                                                                                                                          | text      |
| Engagement Publication     | `ssot__EngagementPublicationId__c`    | A reference ID for a background process that generates volumes of emails, SMS, or other engagement types.                                                                                                                    | text      |
| Engagement Type            | `ssot__EngagementTypeId__c`           | A reference ID for one of the defined varieties of engagement, for example, an email or phone engagement.                                                                                                                    | text      |
| Engagement Vehicle         | `ssot__EngagementVehicleId__c`        | A reference ID for the vehicle through which the engagement was recorded.                                                                                                                                                    | text      |
| External Record ID         | `ssot__ExternalRecordId__c`           | A reference ID to an external data source system.                                                                                                                                                                            | text      |
| External Source ID         | `ssot__ExternalSourceId__c`           | A reference ID for the system in which the external record ID was assigned.                                                                                                                                                  | text      |
| Individual                 | `ssot__IndividualId__c`               | A reference ID to contact for account.                                                                                                                                                                                       | text      |
| Internal Engagement Actor  | `ssot__InternalEngagementActorId__c`  | A reference ID for an internal engagement actor that groups the different types of individuals who are targets of marketing engagements.                                                                                     | text      |
| Internal Organization      | `ssot__InternalOrganizationId__c`     | A reference ID to the business unit or other internal organization that owns the business account.                                                                                                                           | text      |
| IP Address                 | `ssot__IPAddr__c`                     | The IP address of a client using website.                                                                                                                                                                                    | text      |
| Is Test Send               | `ssot__IsTestSend__c`                 | An indicator if the engagement record was generated as part of testing.                                                                                                                                                      | text      |
| Last Modified Date         | `ssot__LastModifiedDate__c`           | The date when a user last modified the record.                                                                                                                                                                               | dateTime  |
| Lead                       | `ssot__LeadlId__c`                    | A reference ID for a person or company that showed interest in the company's products.                                                                                                                                       | text      |
| Link URL                   | `ssot__LinkURL__c`                    | The URL that was used to access a software application or web page.                                                                                                                                                          | text      |
| Market Audience            | `ssot__MarketAudienceId__c`           | A reference ID to a market audience or the people you want to reach with marketing communication.                                                                                                                            | text      |
| Market Journey Activity    | `ssot__MarketJourneyActivityId__c`    | A reference ID for a step or activity that a customer configures in the Salesforce Journey Builder tool.                                                                                                                     | text      |
| Market Segment             | `ssot__MarketSegmentId__c`            | A reference ID for a group of people who share one or more common characteristics, grouped for marketing purposes who are associated with this engagement.                                                                   | text      |
| Marketing Email List       | `ssot__MarketingEmailListId__c`       | A reference ID for a set of email addresses that is used for marketing communications.                                                                                                                                       | text      |
| Name                       | `ssot__Name__c`                       | The name of the engagement.                                                                                                                                                                                                  | text      |
| OS Name                    | `ssot__OSName__c`                     | The name of operating system on a client’s device using the website.                                                                                                                                                         | text      |
| Referrer                   | `ssot__Referrer__c`                   | A container that stores contextual data about the user's usage of the site or the application that referred them to the software application that generated the engagement. For example, a campaign or search advertisement. | text      |
| Referrer URL text          | `ssot__ReferrerURL__c`                | The URL of the application that the user was using before being directed to the software application that generated this engagement.                                                                                         | text      |
| Sales Order                | `ssot__SalesOrderId__c`               | A reference ID for the internal document generated by the seller.                                                                                                                                                            | text      |
| Search Engine Name         | `ssot__SearchEngineName__c`           | The name of the search engine used by client, entered as free text.                                                                                                                                                          | text      |
| Search Keywords text       | `ssot__SearchKeywordsTxt__c`          | The keywords used by client when searching.                                                                                                                                                                                  | text      |
| Sent Date Time             | `ssot__SentDateTm__c`                 | The date and time when the publication or communication was sent.                                                                                                                                                            | dateTime  |
| Session                    | `ssot__SessionId__c`                  | A reference ID for the session used to group related events together.                                                                                                                                                        | text      |
| Shopping Cart              | `ssot__ShoppingCartId__c`             | A reference ID for the shopping cart for data captured from user actions such as adding and removing items from a shopping cart.                                                                                             | text      |
| Target Engagement Actor    | `ssot__TargetEngagementActorId__c`    | A reference ID for how groups of individuals are targeted for marketing engagements, for example, leads.                                                                                                                     | text      |
| Task                       | `ssot__TaskId__c`                     | A reference ID that represents a business activity such as making a phone call or other to-do items.                                                                                                                         | text      |
| Web Cookie                 | `ssot__WebCookieId__c`                | A reference ID for a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.                                                                         | text      |
| Web Search Engagement ID   | `ssot__Id__c`                         | A unique ID used as primary key for the Web Search Engagement DMO.                                                                                                                                                           | text      |
| Web Session ID             | `ssot__WebSessionId__c`               | A reference ID to the web session identifier used to group related web events together.                                                                                                                                      | text      |
| Workflow                   | `ssot__WorkflowId__c`                 | A reference ID for a sequence of steps or processes in a software application through which a piece of work passes from initiation to completion.                                                                            | text      |
