---
schema_version: "1"
id: 3ca3553320ffeece54d9ab8193382f6c91040bad81a068b8a845744889ba1b3d
title: Party Interest Tag DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-party-interest-tag-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-party-interest-tag-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: cc61733228f2432c26c550e661f50f2fec2fb56ba0fa948191c906af400ed040
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Party Interest Tag DMO

The Party Interest Tag DMO represents the association of a party with an interest tag.

## API Name

`ssot__PartyInterestTag__dlm`

## Category

Profile

## Primary Subject Area

Market Audience

## Primary Key Label

Party Interest Tag (`ssot_Id_c`).

## Relationships

| DMO Label          | DMO Field Label            | Cardinality       | Related DMO Label       | Related DMO Field Label | Data Bundle or Origin    |
| ------------------ | -------------------------- | ----------------- | ----------------------- | ----------------------- | ------------------------ |
| Party Interest Tag | Interest Tag Definition ID | Many To One (N:1) | Interest Tag Definition | ID                      | Financial Services Cloud |
| Party Interest Tag | Party ID                   | Many To One (N:1) | Party                   | ID                      | Financial Services Cloud |

## Fields

| Label                      | API Name                           | Description                                | Data Type | Data Bundle or Origin    |
| -------------------------- | ---------------------------------- | ------------------------------------------ | --------- | ------------------------ |
| Description                | `ssot__Description__c`             | The description of the party interest tag. | Text      | Financial Services Cloud |
| Party Interest Tag ID      | `ssot__Id__c`                      | The primary key.                           | Text      | Financial Services Cloud |
| Interest Tag Definition ID | `ssot__InterestTagDefinitionId__c` | The related interest tag definition.       | Text      | Financial Services Cloud |
| Name                       | `ssot__Name__c`                    | The name of the party interest tag.        | Text      | Financial Services Cloud |
| Party ID                   | `ssot__PartyId__c`                 | The related party.                         | Text      | Financial Services Cloud |