---
schema_version: "1"
id: 814aa250de02f26e50a3fa0139c4be6c47b1b67c5ace61a886b199e6f16278c0
title: Market Segment DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-market-segment-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-market-segment-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 693ee5362cd74a4ce6c83606bbf7e724f2cf740e6d999b5aa51c18278521ef51
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Market Segment DMO

The Market Segment DMO represents the grouping of people who share one or more common characteristics for marketing purposes.

## Object API Name

`ssot__MarketSegment__dlm`

## Category

Other

## Primary Subject Area

Market Audience

## Primary Key

Market Segment ID (`ssot__Id__c`)

## Relationships

| Object                        | Field          | Cardinality      | Related Object | Related Field     |
| ----------------------------- | -------------- | ---------------- | -------------- | ----------------- |
| Website Engagement            | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Device Application Engagement | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Email Engagement              | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Message Engagement            | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Product Browse Engagement     | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Product Order Engagement      | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Shopping Cart Engagement      | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Web Search Engagement         | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |

## All Fields

| Field Name            | Field API Name                    | Description                                                                                                                                                           | Data Type |
| --------------------- | --------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| Created Date          | `ssot__CreatedDate__c`            | The date the record was created.                                                                                                                                      | dateTime  |
| Data Source           | `ssot__DataSourceId__c`           | A reference ID for the logical name for a system that is the source of records identified by external record ID.                                                      | text      |
| Data Source Object    | `ssot__DataSourceObjectId__c`     | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | text      |
| External Record ID    | `ssot__ExternalRecordId__c`       | A reference ID to an external data source system.                                                                                                                     | text      |
| External Source ID    | `ssot__ExternalSourceId__c`       | A reference ID for the system in which the external record ID was assigned.                                                                                           | text      |
| Internal Organization | `ssot__InternalOrganizationId__c` | A reference ID to business unit or other internal organization that owns the business account.                                                                        | text      |
| Last Modified Date    | `ssot__LastModifiedDate__c`       | The date when a user last modified the record.                                                                                                                        | dateTime  |
| Market Segment ID     | `ssot__Id__c`                     | A unique ID used as primary key for the Market Segment DMO.                                                                                                           | text      |
| Name                  | `ssot__Name__c`                   | The display name of market segment.                                                                                                                                   | text      |