---
schema_version: "1"
id: 4e165965a8e3d2cac24a7495bc0ce401356de68f58001417598b05a7bb953a15
title: Loyalty Program DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-loyalty-program-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-loyalty-program-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 48981c6b0cc312ea664467dfadae3258b2724f887fafa8eab2653981be27fc02
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Loyalty Program DMO

The Loyalty Program DMO represents a strategy designed to encourage customers to remain loyal to the business associated with the program.

## Object API Name

`ssot__LoyaltyProgram__dlm`

## Category

Unassigned

## Primary Subject Area

Loyalty

## Primary Key

Loyalty Program ID (`ssot__Id__c`)

## All Fields

| Field Name | Field API Name | Description | Data Type |
| ---------- | -------------- | ----------- | --------- |
| Created Date | `ssot__CreatedDate__c` | The date the record was created. | dateTime |
| Description | `ssot__Description__c` | Description of a Loyalty Program. | text |
| Escrow Period Number | `ssot__EscrowPeriodNumber__c` | The number of days after which the escrow points are credited to the existing points balance. | double |
| External Record ID | `ssot__ExternalRecordId__c` | A reference ID to an external data source system. | text |
| External Source ID | `ssot__ExternalSourceId__c` | A reference ID for the system in which the external record ID was assigned. | text |
| Id | `ssot__Id__c` | Required. A unique, system-generated identifier for this LoyaltyProgram record. Maximum size is 36 characters. | text |
| Is Primary | `ssot__IsPrimary__c` | Whether a loyalty program is the primary program. | boolean |
| Last Modified Date | `ssot__LastModifiedDate__c` | The date when a user last modified the record. | dateTime |
| Loyalty Program Status Id | `ssot__LoyaltyProgramStatusId__c` | A reference ID to the status of the loyalty program. | text |
| Name | `ssot__Name__c` | name of the Loyalty Program. | text |
| Type | `ssot__Type__c` | The type of loyalty program. | text |