--- schema_version: "1" id: 7a49d1f1052d1adc9a4092a9806f42b95d9fc3281de2e35b5bd7799f273a2c25 title: Lead DMO collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-lead-dmo.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-lead-dmo.html source_site: developer.salesforce.com content_type: documentation content_hash: 0cc292039c7ab24fc9b6122afd78d99101d80d521a420ecb257b7df42232b817 products: - Data 360 DMO and Mapping Guide - Data 360 Developer Documentation --- # Lead DMO The Lead DMO represents a person or company that shows interest in another company's products or services. ## Object API Name `ssot__Lead__dlm` ## Category Profile ## Primary Subject Area Party ## Primary Key Lead ID (`ssot__Id__c`) ## Relationships | Object | Field | Cardinality | Related Object | Related Field | | ------ | --------------------------- | ----------------- | ------------------- | ---------------------- | | Lead | Contact Point Email | Many to One (N:1) | Contact Point Email | Contact Point Email ID | | Lead | Contact Point Phone | Many to One (N:1) | Contact Point Phone | Contact Point Phone ID | | Lead | Converted to Account | Many to One (N:1) | Account | Account ID | | Lead | Converted to AccountContact | Many to One (N:1) | Account Contact | Account Contact ID | ## All Fields | Field Name | Field API Name | Description | Data Type | | --------------------------- | -------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------- | | Annual Revenue | `ssot__AnnualRevenue__c` | The annual revenue for the lead’s company. | number | | City | `ssot__City__c` | The city of the lead’s address. | text | | Company Name | `ssot__CompanyName__c` | The lead’s company name. | text | | Contact Address | `ssot__ContactAddressId__c` | The reference ID of the lead’s address. | text | | Contact Point Email | `ssot__ContactPointEmailId__c` | The reference ID of the lead’s email address. | text | | Converted Date | `ssot__ConvertedDate__c` | The date that the lead was converted. | dateTime | | Converted To Account | `ssot__ConvertedToAccountId__c` | The reference ID that points to the account into which the lead has been converted. | text | | Converted To AccountContact | `ssot__ConvertedToAccountContactId__c` | The reference ID that points to the account contact into which the lead has been converted. | text | | Converted To Opportunity | `ssot__ConvertedToOpportunityId__c` | The reference ID that points to the opportunity into which the lead has been converted. | text | | Country | `ssot__CountryId__c` | The reference ID of the country where the address is located. | text | | Country Name | `ssot__CountryName__c` | The free text name of the country where the address is located. | text | | Created Date | `ssot__CreatedDate__c` | The date the record was created. | dateTime | | Currency | `ssot__CurrencyId__c` | The reference ID for a currency code. | text | | Data Source | `ssot__DataSourceId__c` | The reference ID for the logical name for a system that is the source of records identified by external record ID. | text | | Data Source Object | `ssot__DataSourceObjectId__c` | The reference ID for the logical name of the object where this record originated, whether that is a name of a cloud storage file or another connector’s external object. | text | | Description | `ssot__Description__c` | The description of the lead. | text | | EmailBouncedDate | `ssot__EmailBouncedDate__c` | The lead’s email bounced, if applicable. | dateTime | | EmailBouncedReason | `ssot__EmailBouncedReason__c` | The reason the bounce occurred, if applicable. | text | | External Record ID | `ssot__ExternalRecordId__c` | The reference ID for an external data source system. | text | | External Source ID | `ssot__ExternalSourceId__c` | The reference ID for the system in which the external record ID was assigned. | text | | Fax Contact Phone | `ssot__FaxContactPhoneId__c` | The reference ID for the lead’s fax number. | text | | Geo Accuracy | `ssot__GeoAccuracy__c` | Additional information about the latitude and longitude attributes of an address. | number | | Geo Latitude | `ssot__GeoLatitude__c` | The geographical latitude for the address. | number | | Geo Longitude | `ssot__GeoLongitude__c` | The geographical longitude for the address. | number | | Industry | `ssot__IndustryId__c` | The reference ID for the lead’s industry. | text | | Internal Organization | `ssot__InternalOrganizationId__c` | The reference ID for the business unit or other internal organization that owns the business account. | text | | Is Converted | `ssot__IsConverted__c` | An indicator if the lead was converted. | text | | Last Activity Date | `ssot__LastActivityDate__c` | The date of the most recent account activity. | dateTime | | Last Modified Date | `ssot__LastModifiedDate__c` | The date when a user last modified the record. | dateTime | | Lead ID | `ssot__Id__c` | A unique ID used as the primary key for the lead DMO. | text | | Lead Party Role | `ssot__PartyRoleId__c` | The reference ID to the associated party role, for example, a customer, supplier, or competitor. | text | | Lead Rating | `ssot__LeadRating__c` | A lead’s rating, for example, cold or warm. | text | | Lead Score | `ssot__LeadScore__c` | A score or value assigned by Einstein logic. | Number | | Lead Source | `ssot__LeadSourceId__c` | The reference ID to the source of the lead. | text | | Lead Status | `ssot__LeadStatusId__c` | The reference ID to the status of the lead. | text | | Mobile Contact Phone | `ssot__MobileContactPhoneId__c` | The reference ID to the lead’s mobile phone number. | text | | Partner Account | `ssot__PartnerAccountId__c` | The reference ID to the partner who found the lead. | text | | Phone Contact Point | `ssot__PhoneContactPointId__c` | The reference ID for the lead’s phone number. | text | | Photo URL | `ssot__PhotoURL__c` | A link to a lead’s photo. | text | | Postal Code | `ssot__PostalCodeId__c` | The reference ID for the postal code. | text | | State Province | `ssot__StateProvinceId__c` | The reference ID for the state or prince where the address is located. | text | | State Province Name | `ssot__StateProvinceName__c` | The state or province name where the address is located. | text | | Street Name | `ssot__StreetName__c` | The lead’s address street number and name. | text | | Website | `ssot__Website__c` | The lead’s website. | text |