---
schema_version: "1"
id: 4a87b513566902f00625583151ce9bd1bc76ecacf6053cbc7a31b06dae522586
title: Individual DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-individual-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-individual-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: ab4c0afeb9364c283351d90ea311dff96d04499f8d5721776e78fdae373339d8
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Individual DMO

The Individual DMO represents contacts, customers, or other people interested in your company's products or services.

## Object API Name

`ssot__Individual__dlm`

## Category

Profile

## Primary Subject Area

Contact

## Primary Key

Individual ID (`ssot__Id__c`)

## Relationships

| Object                           | Field           | Cardinality       | Related Object           | Related Field | Data Bundle              |
| -------------------------------- | --------------- | ----------------- | ------------------------ | ------------- | ------------------------ |
| Account                          | Account ID      | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Account Contact                  | Individual      | Many To One (N:1) | Individual               | Individual ID | Sales, Service           |
| Consent                          | Contact ID      | One To One (1:1)  | Individual               | Individual ID | Sales                    |
| Contact Point Address            | Party           | Many To One (N:1) | Individual               | Individual ID | Sales, Service           |
| Contact Point App                | Party           | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Contact Point Email              | Party           | Many To One (N:1) | Individual               | Individual ID | Sales, Service           |
| Contact Point Phone              | Party           | Many To One (N:1) | Individual               | Individual ID | Sales, Service           |
| Device Application Engagement    | Individual      | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Einstein Email Engagement Scores | Subscriber Key  | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Einstein Push Engagement Scores  | Subscriber Key  | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Email Engagement                 | Individual      | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Individual                       | Individual ID   | One To One (1:1)  | Individual Identity Link | Individual ID | Sales                    |
| Individual                       | Account Manager | One To One (1:1)  | Individual               | Individual ID | Sales                    |
| Individual                       | Party ID        | One To One (1:1)  | Party                    | Party ID      | Financial Services Cloud |
| Loyalty Program                  | Household ID    | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Loyalty Program Member           | Party           | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Marketing Engagement             | Contact ID      | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Party                            | Individual ID   | Many To One (N:1) | Individual               | Individual ID | Financial Services Cloud |
| Party Identification             | Party           | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Person Life Event                | Individual ID   | Many To One (N:1) | Individual               | Individual ID | Financial Services Cloud |
| Product Browse Engagement        | Individual      | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Product Order Engagement         | Individual      | Many To One (N:1) | Individual               | Individual ID | Sales                    |
| Website Engagement               | Individual      | Many To One (N:1) | Individual               | Individual ID | Sales                    |

## All Fields

| Field Name                       | Field API Name                           | Description                                                                                                                                                             | Data Type | Data Bundle    |
| -------------------------------- | ---------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- | -------------- |
| Birth Date                       | `ssot__BirthDate__c`                     | A person’s birth date including year, month, and date.                                                                                                                  | dateTime  | Sales, Service |
| Birth Date Day                   | `ssot__BirthDateDay__c`                  | The day the individual was born.                                                                                                                                        | number    | Service        |
| Birth Date Month                 | `ssot__BirthDateMonth__c`                | The month the individual was born.                                                                                                                                      | number    | Service        |
| Birth Date Year                  | `ssot__BirthDateYear__c`                 | The year the individual was born.                                                                                                                                       | number    | Service        |
| Birth Place                      | `ssot__BirthPlace__c`                    | The location the person was born.                                                                                                                                       | text      | Sales, Service |
| Children Count                   | `ssot__ChildrenCount__c`                 | The number of children the person has.                                                                                                                                  | number    | Sales, Service |
| Created Date                     | `ssot__CreatedDate__c`                   | The date when the record was created.                                                                                                                                   | dateTime  | Sales, Service |
| Current Employer Name            | `ssot__CurrentEmployerName__c`           | The name of the person’s current employer.                                                                                                                              | text      | Sales, Service |
| Data Source                      | `ssot__DataSourceId__c`                  | The reference ID for the logical name for a system that is the source of records identified by external record ID.                                                      | text      | Sales, Service |
| Data Source Object               | `ssot__DataSourceObjectId__c`            | The reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | text      | Sales, Service |
| Death Date                       | `ssot__DeathDate__c`                     | The date the person died.                                                                                                                                               | dateTime  | Sales, Service |
| Death Place                      | `ssot__DeathPlace__c`                    | The location of the person’s death.                                                                                                                                     | text      | Sales, Service |
| Dependent Count                  | `ssot__DependentCount__c`                | The number of dependents a person claims.                                                                                                                               | number    | Sales, Service |
| External Record ID               | `ssot__ExternalRecordId__c`              | The reference ID for an external data source system.                                                                                                                    | text      | Sales, Service |
| External Source ID               | `ssot__ExternalSourceId__c`              | The reference ID for the system in which the external record ID was assigned.                                                                                           | text      | Sales, Service |
| First Name                       | `ssot__FirstName__c`                     | A person’s first name.                                                                                                                                                  | text      | Sales, Service |
| Gender                           | `ssot__GenderId__c`                      | The reference ID for the person’s gender.                                                                                                                               | text      | Sales, Service |
| Gender Identity                  | `ssot__GenderIdentity__c`                | The gender identity of the individual.                                                                                                                                  | text      | Service        |
| Global Party                     | `ssot__GlobalPartyId__c`                 | A reference ID to the global party, for example, an individual, business, or affiliation group.                                                                         | text      | Sales, Service |
| Highest Education Level          | `ssot__HighestEducationLevelId__c`       | The reference ID to the person’s highest completed education level, for example high school or PhD.                                                                     | text      | Sales, Service |
| Individual ID                    | `ssot__Id__c`                            | A unique ID used as the primary key for the individual DMO.                                                                                                             | text      | Sales, Service |
| Influencer Rating                | `ssot__InfluencerRating__c`              | The rating given to a person based on their influence, typically in social media.                                                                                       | text      | Sales, Service |
| Internal Organization            | `ssot__InternalOrganizationId__c`        | The reference ID to the business unit or other internal organization that owns the business account.                                                                    | text      | Sales, Service |
| Is Anonymous                     | `ssot__IsAnonymous__c`                   | An indicator that the person wishes to remain anonymous.                                                                                                                | text      | Sales, Service |
| Is Home Owner                    | `ssot__IsHomeOwner__c`                   | An indicator that the person owns a home.                                                                                                                               | text      | Sales, Service |
| Last Modified Date               | `ssot__LastModifiedDate__c`              | The date when a user last modified the record.                                                                                                                          | dateTime  | Sales, Service |
| Last Name                        | `ssot__LastName__c`                      | The person’s last name.                                                                                                                                                 | text      | Sales, Service |
| Mailing Name                     | `ssot__MailingName__c`                   | The person’s full name used for mailing purposes, for example Dr. Jane Doe.                                                                                             | text      | Sales, Service |
| Main Life Attitude Type          | `ssot__MainLifeAttitudeTypeId__c`        | A reference ID to the individual’s main life attitude type.                                                                                                             | text      | Service        |
| Main Life Style Type             | `ssot__MainLifeStyleTypeId__c`           | A reference ID to the individual’s main life style type.                                                                                                                | text      | Service        |
| Marital Status                   | `ssot__MaritalStatusId__c`               | A reference ID for a person’s marital status.                                                                                                                           | text      | Sales, Service |
| Middle Name                      | `ssot__MiddleName__c`                    | A person’s middle name.                                                                                                                                                 | text      | Sales          |
| Military Service                 | `ssot__MilitaryServiceId__c`             | A reference ID showing if the person served in the military.                                                                                                            | text      | Sales          |
| Military Status                  | `ssot__MilitaryStatusId__c`              | A reference ID for a person’s military status, for example retired or active duty.                                                                                      | text      | Sales          |
| Mothers Maiden Name              | `ssot__MothersMaidenName__c`             | The unmarried last name of a person’s mother.                                                                                                                           | text      | Sales, Service |
| Name Suffix                      | `ssot__NameSuffix__c`                    | The suffix of a person’s name, for example, Jr.                                                                                                                         | text      | Sales, Service |
| Net Worth                        | `ssot__NetWorth__c`                      | The net worth of the individual.                                                                                                                                        | number    | Service        |
| No Merge Reason                  | `ssot__NoMergeReasonId__c`               | A reference ID to the reason not to merge the individual’s data.                                                                                                        | text      | Service        |
| Occupation                       | `ssot__Occupation__c`                    | A description of the person’s job.                                                                                                                                      | text      | Sales, Service |
| Occupation Type                  | `ssot__OccupationTypeId__c`              | A reference ID for the type of job a person has for example professional or student.                                                                                    | text      | Sales, Service |
| Official Name                    | `ssot__OfficialName__c`                  | A person’s legal name used in communications.                                                                                                                           | text      | Sales, Service |
| Ordering Name                    | `ssot__OrderingName__c`                  | The name used when sorting people in a list, often alphabetical for example, Doe J.                                                                                     | text      | Sales, Service |
| Over Age                         | `ssot__OverAgeNumber__c`                 | The over age number of the individual.                                                                                                                                  | number    | Service        |
| Party Type                       | `ssot__PartyTypeId__c`                   | A reference ID for the type of party, for example, individual or household.                                                                                             | text      | Sales, Service |
| Party Additional Names           | `ssot__PartyAdditionalNames__c`          | The additional names associated with the individual.                                                                                                                    | text      | Sales, Service |
| Party Roles                      | `ssot__PartyRoles__c`                    | The role of an individual for example a customer, supplier, or competitor.                                                                                              | text      | Sales, Service |
| Party Web Addresses              | `ssot__PartyWebAddresses__c`             |                                                                                                                                                                         | text      | Sales, Service |
| Person Name                      | `ssot__PersonName__c`                    | A person’s full name.                                                                                                                                                   | text      | Service        |
| Person Education                 | `ssot__PersonEducations__c`              | Any associated educations for the individual.                                                                                                                           | text      | Sales, Service |
| Person Height                    | `ssot__PersonHeight__c`                  | The height of the individual.                                                                                                                                           | number    | Service        |
| Person Height Unit of Measure    | `ssot__PersonHeightUnitofMeasureId__c`   | A reference ID to the unit of measurement of an individual’s height.                                                                                                    | text      | Service        |
| Person Employment                | `ssot__PersonEmployments__c`             | Any associated employments for the individual.                                                                                                                          | text      | Sales, Service |
| Person Language                  | `ssot__PersonLanguages__c`               | Any associated languages for the individual.                                                                                                                            | text      | Sales, Service |
| Person Life Events               | `ssot__PersonLifeEvents__c`              | Any associated life events for the individual.                                                                                                                          | text      | Sales, Service |
| Person Weight                    | `ssot__PersonWeight__c`                  | The weight of the individual.                                                                                                                                           | number    | Service        |
| Person Weight Unit of Measure    | `ssot__PersonWeightUnitofMeasureId___c`  | A reference ID to the unit of measurement of an individual’s weight.                                                                                                    | text      | Service        |
| Photo URL                        | `ssot__PhotoURL__c`                      | A link to an individual’s photo.                                                                                                                                        | text      | Sales, Service |
| Preferred Name                   | `ssot__PreferredName__c`                 | A person’s preferred name.                                                                                                                                              | text      | Sales, Service |
| Primary Account                  | `ssot__PrimaryAccountId__c`              | A reference ID for person’s account.                                                                                                                                    | text      | Sales, Service |
| Primary Hobby                    | `ssot__PrimaryHobbyId__c`                | A reference ID for a person’s primary hobby.                                                                                                                            | text      | Sales, Service |
| Primary Household                | `ssot__PrimaryHouseholdId__c`            | A reference ID for a person’s household.                                                                                                                                | text      | Sales, Service |
| Primary Language                 | `ssot__PrimaryLanguageId__c`             | A reference ID for a person’s first language.                                                                                                                           | text      | Sales, Service |
| Pronoun                          | `ssot__Pronoun__c`                       | The pronouns for the individual.                                                                                                                                        | text      | Service        |
| Residence Capture Method         | `ssot__ResidenceCaptureMethodId__c`      | A reference ID for how residence information was obtained.                                                                                                              | text      | Sales, Service |
| Residence Country                | `ssot__ResidenceCountryId__c`            | A reference ID for the country where a person resides.                                                                                                                  | text      | Sales, Service |
| Residence Country Name           | `ssot__ResidenceCountryName__c`          | The primary country where a person resides.                                                                                                                             | text      | Sales, Service |
| Salutation                       | `ssot__Salutation__c`                    | The person’s preferred greeting, for example Ms. or Mx.                                                                                                                 | text      | Sales, Service |
| Second Last Name                 | `ssot__SecondLastName__c`                | A person’s second last name.                                                                                                                                            | text      | Sales, Service |
| Secondary Citizenship Country ID | `ssot__SecondaryCitizenshipCountryId__c` | A reference ID to the individual’s secondary country of citizenship.                                                                                                    | text      | Service        |
| Tax Bracket Range                | `ssot__TaxBracketRange__c`               | The tax bracket range of the individual.                                                                                                                                | text      | Service        |
| Title                            | `ssot__TitleName__c`                     | The title of the individual.                                                                                                                                            | text      | Service        |
| Web Site URL                     | `ssot__WebSiteURL__c`                    | The link to a person’s website.                                                                                                                                         | text      | Sales, Service |
| Yearly Income                    | `ssot__YearlyIncome__c`                  | The yearly income for the individual.                                                                                                                                   | number    | Service        |
| Yearly Income Currency           | `ssot__YearlyIncomeCurrencyId__c`        | A reference ID to the currency for the individual’s year income.                                                                                                        | text      | Service        |
| Yearly Income Range              | `ssot__YearlyIncomeRangeId__c`           | A reference ID to the range for the individual’s year income.                                                                                                           | text      | Service        |
