---
schema_version: "1"
id: 4695b3f07cb9238ed71b34a08603e73577787ed15218e0931ce4b90f2d784cd0
title: Email Publication DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-email-publication-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-email-publication-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 349b4fb39306237229fae6c8ed43f852be8c3571fe9ecdbabba0643dffd7f6c4
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Email Publication DMO

The Email Publication DMO represents a publication, such as a campaign or an orchestration, used in the email channel.

## Object API Name

`ssot__EmailPublication__dlm`

## Category

Engagement

## Primary Subject Area

Engagement

## Primary Key

Email Publication Id (`ssot__Id__c`)

## Relationships

| Object           | Field                  | Cardinality | Related Object    | Related Field        |
| ---------------- | ---------------------- | ----------- | ----------------- | -------------------- |
| Object           | Field                  | Cardinality | Related Object    | Related Field        |
| Email Engagement | Engagement Publication | ManyToOne   | Email Publication | Email Publication Id |

## All Fields

| Field Name                          | Field API Name                           | Description                                                                                                                                                                                                       | Data Type |
| ----------------------------------- | ---------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| Body Text                           | `ssot__BodyTxt__c`                       | The text representation of an Email message.                                                                                                                                                                      | text      |
| Click Through Percent               | `ssot__ClickThroughPct__c`               | The percentage of emails sent which contained a tracked URL that was clicked by the recipient.                                                                                                                    | number    |
| Click To Open Percent               | `ssot__ClickToOpenPct__c`                | The quantity of emails where the tracked URL was clicked, compared with the quantity that were opened, expressed as a percentage.                                                                                 | number    |
| Created Date                        | `ssot__CreatedDate__c`                   | The date and time record was created.                                                                                                                                                                             | datetime  |
| Data Source                         | `ssot__DataSourceId__c`                  | A reference ID for the logical name for a system that is the source of records identified by External Record Id.                                                                                                  | text      |
| Data Source Object                  | `ssot__DataSourceObjectId__c`            | A reference ID for the logical name of the object where the record came from, whether that is the name of a cloud storage file or another connector’s external object.                                            | text      |
| Delivery Percent                    | `ssot__DeliveryPct__c`                   | The percentage of emails sent based on this template that were successfully delivered.                                                                                                                            | number    |
| Description                         | `ssot__Description__c`                   | Detailed description of an in-person appointment.                                                                                                                                                                 | text      |
| Duration Seconds Quantity           | `ssot__DurationSecondsQty__c`            |                                                                                                                                                                                                                   | number    |
| Email Publication Id                | `ssot__Id__c`                            | A unique ID used as the primary key for Email Publication Id.                                                                                                                                                     | text      |
| Engagement Asset                    | `ssot__EnagementAssetId__c`              | A reference ID to the engagement asset.                                                                                                                                                                           | text      |
| Engagement Asset content            | `ssot__EnagementAssetContentId__c`       | A reference ID to the engagement asset content.                                                                                                                                                                   | text      |
| Engagement Channel Type             | `ssot__EngagementChannelTypeId__c`       | A reference ID to the type of engagement channel.                                                                                                                                                                 | text      |
| Engagement Publication Number       | `ssot__EngagementPublicationNbr__c`      | The engagement publication number.                                                                                                                                                                                | text      |
| Engagement Publication Status       | `ssot__EngagementPublicationStatusId__c` | The engagement publication status.                                                                                                                                                                                | text      |
| Engagement Publication Type         | `ssot__EnagementPublicationTypeId__c`    | The engagement publication type.                                                                                                                                                                                  | text      |
| Engagement Topic Group              | `ssot__EngagementTopicGroupId__c`        | A reference ID for the master list of topics that Engagements can be about.                                                                                                                                       | text      |
| Error Message Text                  | `ssot__ErrorMessageTxt__c`               | The text of the error message                                                                                                                                                                                     | text      |
| External Record Id                  | `ssot__ExternalRecordId__c`              | A reference ID to an external data source system.                                                                                                                                                                 | text      |
| External Source Id                  | `ssot__ExternalSourceId__c`              | A reference ID for the system in which the External Record ID was assigned.                                                                                                                                       | text      |
| Failed Record Count                 | `ssot__FailedRecordCt__c`                |                                                                                                                                                                                                                   | number    |
| From Address                        | `ssot__FromAddr__c`                      | Email address from which the emails are sent                                                                                                                                                                      | text      |
| From Name                           | `ssot__FromName__c`                      | The name of the person the email is from.                                                                                                                                                                         | text      |
| Has Attachment                      | `ssot__HasAttachment__c`                 | True if an attachment is included in this email.                                                                                                                                                                  | text      |
| HTML Body                           | `ssot__HTMLBodyTxt__c`                   | The HTML rendering of the email body.                                                                                                                                                                             | text      |
| Internal Organization               | `ssot__InternalOrganizationId__c`        | A reference ID to a business unit or other internal organization that owns the business account.                                                                                                                  | text      |
| Is Tracked                          | `ssot__IsTracked__c`                     |                                                                                                                                                                                                                   | text      |
| Last Modified Date                  | `ssot__LastModifiedDate__c`              | Date and time when the user last modified the record.                                                                                                                                                             | datetime  |
| Name                                | `ssot__Name__c`                          | The name of the Email publication.                                                                                                                                                                                | text      |
| Open Percent                        | `ssot__OpenPct__c`                       | The number of emails opened compared to the number of emails sent, expressed as a percentage.                                                                                                                     | number    |
| Opt Out Percent                     | `ssot__OptOutPct__c`                     | The quantity of emails that resulted in unsubscription, compared to the total number sent, expressed as a percentage.                                                                                             | number    |
| Parent Engagement Publication       | `ssot__ParentEngagementPublicationId__c` | A reference ID for another publication. This relationship enables engagement publication hierarchies.                                                                                                             | text      |
| Publication Attempts Number         | `ssot__PublicationAttemptsNbr__c`        |                                                                                                                                                                                                                   | number    |
| Publication Status Date             | `ssot__PublicationStatusDt__c`           |                                                                                                                                                                                                                   | datetime  |
| Reply to Address                    | `ssot__ReplyToAddr__c`                   | The reply-to address set on the generated emails.                                                                                                                                                                 | text      |
| Scheduled Date                      | `ssot__ScheduledDt__c`                   | The scheduled date and time to send the email to recipients.                                                                                                                                                      | datetime  |
| Send Classification                 | `ssot__SendClassificationId__c`          | A reference ID that determines how consent is checked. Enum values: Transactional (for example, placing an order implies opt-in for an order confirmation email), Commercial (promotional email requiring opt-in) | text      |
| Send Mechanism Name                 | `ssot__SendMechanismName__c`             | The mechanism used to send this email.                                                                                                                                                                            | text      |
| Successful Record Count             | `ssot__SuccessfulRecordCt__c`            |                                                                                                                                                                                                                   | number    |
| Total Delivered Quantity            | `ssot__TotalDeliveredQty__c`             | The number of times emails based on this template have been successfully delivered.                                                                                                                               | number    |
| Total Hard Bounce Quantity          | `ssot__TotalHardBounceQty__c`            | The number of times emails based on this template have hard bounced due to invalid email addresses.                                                                                                               | number    |
| Total Opens Quantity                | `ssot__TotalOpensQty__c`                 | The number of times emails based on this template have been opened.                                                                                                                                               | number    |
| Total Publication Items Count       | `ssot__TotalPublicationItemsCt__c`       |                                                                                                                                                                                                                   | number    |
| Total Sent Quantity                 | `ssot__TotalSentQty__c`                  | The number of emails sent.                                                                                                                                                                                        | number    |
| Total Soft Bounce Quantity          | `ssot__TotalSoftBounceQty__c`            | The number of times emails based on this template have soft bounced (returned by server).                                                                                                                         | number    |
| Total Spam Complaints Quantity      | `ssot__TotalSpamComplaintsQty__c`        | The number of emails that were reported as spam.                                                                                                                                                                  | number    |
| Total Tracked Link Clicks Quantity  | `ssot__TotalTrackedLinkClicksQty__c`     | The number of tracked URLs in emails that were opened.                                                                                                                                                            | number    |
| Unique Click Through Percent        | `ssot__UniqueClickThroughPct__c`         | The percentage of emails sent which contained a tracked URL that was clicked by unique recipients.                                                                                                                | number    |
| Unique Opens Quantity               | `ssot__UniqueOpensQty__c`                | The number of emails that were opened by unique recipients.                                                                                                                                                       | number    |
| Unique Opt Outs Quantity            | `ssot__UniqueOptOutsQty__c`              | The total number of emails that resulted in recipients unsubscribing.                                                                                                                                             | number    |
| Unique Tracked Link Clicks Quantity | `ssot__UniqueTrackedLinkClicksQty__c`    | The number of tracked URLs in emails that were opened by unique recipients.                                                                                                                                       | number    |
