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# Cost and Usage

Your use of certain Data 360 features is metered and results in consumption of credits.

Data storage in Data 360 is metered. Service usage is metered and includes records processed, queried, or analyzed, and segmentation and activation. Also, the number of ad audiences counts against your service usage. For more information, see [Data 360 Billable Usage Types](https://help.salesforce.com/s/articleView?id=data.c360_a_data_usage_types.htm&type=5) in _Salesforce Help_. Also, see [Data 360 Limits and Guidelines](https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&type=5).

For more information on how usage is billed, refer to your contract or contact your account executive.

**See Also**

- [Best Practices for Optimizing Usage](https://developer.salesforce.com/docs/data/data-cloud-dev/guide/best-practices-usage.md)