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title: Agentic Memory and Context in Data 360
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---
# Agentic Memory and Context in Data 360

Give your agents the ability to remember past conversations, learn user preferences, and retrieve relevant context automatically using Agentic Memory and Context in Data 360. By grounding agent responses in persistent memory and structured data, your agents provide continuity across sessions, personalize interactions, and make intelligent decisions based on complete customer understanding.

You can register agents, configure memory extraction and governance, and retrieve context using different modes depending on your data and interaction needs.

**REQUIRED EDITIONS**

Available in: All Editions supported by Data 360. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&type=5).

## Key Capabilities

Agentic Memory and Context provides your agents with these core capabilities.

- **Persistent conversation memory:** Agents maintain awareness of what happened in past sessions, such as topics discussed, decisions made, and actions taken, without replaying full conversation transcripts.
- **Automated knowledge extraction:** Data 360 extracts facts, preferences, and summaries from agent conversations at a periodic cadence to increase understanding of each individual over time.
- **Governed context delivery:** The GetContext API assembles and delivers the right context to agents on demand and respects your org's security model including object-level, field-level, and record-level access controls.
- **Multi-agent continuity:** Because all memory is linked to a Unified Individual in your data space, users experience continuity regardless of which agent they interact with. Agents retain all context during handoffs.
- **Real-time availability:** Conversations, session summaries, and profile memories become available for context retrieval within seconds of ingestion.

## Use Cases for Agentic Memory and Context

Consider these use cases for Agentic Memory and Context.

- **Multi-turn technical support:** Agents remember prior conversations, steps already attempted, and error messages observed across sessions. This eliminates repeated explanations to accelerate resolution.
- **Sales conversations:** Agents recall prospect preferences mentioned in earlier calls and surface relevant options immediately to create personalized and connected experiences.
- **Web agent interactions:** Agents read browsing and search history to understand what shoppers are looking for and narrow results accordingly without requiring explicit input.
- **Agent handovers:** When conversations transfer between agents, context flows seamlessly. The receiving agent is aware of previous discussions without requiring the user to repeat information.
- **Employee assistant scenarios:** An internal HR agent remembers an employee's prior leave requests, benefits selections, and ongoing accommodation needs without requiring them to re-explain their situation.

## See Also

- [Governance and Access Control](https://developer.salesforce.com/docs/data/agentic-memory-context/guide/governance/agentic-memory-governance.md)
- [_Salesforce Help_: Data Governance in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_data_gov_capabilities.htm&type=5)