--- schema_version: "1" id: 2505e39d438209092d5b5d816d39355631de45f5d96adc7c465483409d8cf1a3 title: Consumer Solution for Manufacturing collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/commerce-cloud/solutions/guides/manufacturing-sk.md canonical_url: https://developer.salesforce.com/docs/commerce/pwa-kit-managed-runtime/guide/manufacturing-sk.html source_site: developer.salesforce.com content_type: documentation content_hash: 4f0d5d5ab73f22b74737f35263b696cd9b8ef2ee31324dd510ac80e6d10379b3 products: - Composable Storefront - Salesforce APIs --- # Consumer Solution for Manufacturing ![Manufacturing](https://developer.salesforce.com/docs/media/solutions/manufacturing.png) ## Power Manufacturing and Distribution With Digital Commerce Reimagining commerce is the new business imperative for manufacturers. Why? Twofold. Manufacturers are adopting digital B2B channels for business transactions, reducing total cost of ownership (TCO), and improving direct sales team efficiency. They also want to bring products and services directly to their consumers. For manufacturers, B2B Commerce can offer an efficient buying channel for business customers, partners, and distributors. With B2B Commerce, companies can offer product discovery and research, ordering, payments, invoicing, returns, and case management, all while the sales and service teams view and guide their customers’ digital journey. For a consumer offering, a B2C-rich online storefront, with AI-powered merchandising, cart, and checkout, as well as integrations across digital channels and devices, is one way to build a B2C direct-to-consumer channel. ## Business Value Digital adoption continues to rise, but only one-third of manufacturers offer online purchasing capabilities. And that’s a problem because when consumers visit a manufacturer’s website, more than half of them intend to make a purchase.Also, 50% of B2B distributors predict that more than half of their clients plan to migrate to digital over the next 3 years. [Data Source](https://www.salesforce.com/content/dam/web/en_us/www/documents/commerce-cloud/b2b-manufacturing-datasheet.pdf) Offering a commerce channel, whether B2B or B2C, often improves customer satisfaction and lifetime value. Order frequencies can increase and online access to product information can create more upsell and cross sell opportunities. The solution simplifies contract pricing, custom catalogs, and empowers sales teams with automated processes and 360-degree views of the customer. Learn how to [5 Tips for Manufacturers Going Direct To Consumer](https://www.salesforce.com/blog/tips-manufacturing-direct-to-consumer/). Offering a commerce channel, whether B2B or B2C often improves customer satisfaction and lifetime value. Order frequencies increase and more upsell and cross-sell opportunities arise with online access to product information. The solution simplifies contract pricing, custom catalogs, and empowers sales teams with automated processes and 360-degree views of the customer. Learn more [here](https://www.salesforce.com/content/dam/web/en_us/www/documents/commerce-cloud/b2b-manufacturing-datasheet.pdf). ## Manufacturing Use Cases With Salesforce B2B and B2C Commerce, Agentforce Commerce offers manufacturers and distributors a proven digital commerce solution with the rich experiences and capabilities to satisfy the needs of buyers. ### B2B Commerce Built for business users and designed for a smaller set of known customers, B2B Commerce makes it easy for customers to make large orders and then reorder products quickly. B2B Commerce features include: - Buyer accounts with curated or customized product catalogs, and negotiated and tiered pricing. - A digital storefront for easy browsing, search, dynamic kits, order history, and service. - Two-click purchasing and simple reordering. - Flexible payment options, including PO, ACH, and credit card, as well as order tracking. - Extensibility into mobile apps and touchpoints. ### B2C Commerce B2C Commerce is designed to attract a large amount of site traffic, especially during significant sales or holidays. A rich merchandising experience showcases the most relevant products, promotions, and experiences, while Connected Payments and Order Management integrates checkout, fulfillment, and shipping. With B2C Commerce: - Launch a direct-to-consumer storefront. - Implement a subscriptions offering. - Integrate payments. - Extend commerce to new channels and touchpoints. - Connect order management and inventory. For more information, see [Salesforce Industry Solutions for Manufacturing](https://www.salesforce.com/solutions/industries/manufacturing/overview/). ## Platform Features and Accelerators Building a digital shopping experience requires a best-in-class commerce toolset to connect with shoppers anytime, anywhere. The B2C Commerce Platform toolset can help create unified, intelligent digital commerce experiences. ### Top Features for B2B Use Cases - Customer contract uploading to the B2B Commerce site for buyers to reference. - Updated buying permissions as scope of contract is depleted. - Out-of-the-box integration with Salesforce Manufacturing Cloud for an all-in-one revenue management solution. - Large B2B size orders with hundreds or thousands of stock-keeping units (SKUs). - Negotiated and account-specific pricing. - Configure Price Quote (CPQ) - Configurable checkout flows - Integrated Sales, Service, and CMS data - Ecosystem - [AppExchange](https://appexchange.salesforce.com/) ### Top Features for B2C Use Cases - [B2C Commerce Storefront Reference Architecture](https://developer.salesforce.com/docs/commerce/sfra) (Mobile First) - Multiple and Localized Site Management - SEO Optimization and URL Management - Onsite Search - Product Management (Price Books, Catalogs, Navigation) - Marketing, Campaigns, & Promotions Engine - Customer Profile and Account Management - Customer Segmentation - AB Testing - Page Designer and Content - Dynamic Imaging Service - Inventory - Analytics - Privacy Tools - Embedded CDN - Integrated Payments - Guided Selling - Curbside Pickup - Headless API Experience - AI-Driven Capabilities Powered by Einstein - Einstein Predictive Sort - Einstein Product Recommendations - Einstein Commerce Insights - Einstein Search Dictionaries - Einstein Search Recommendations - Salesforce Order Management - Ecosystem - [Agentforce Commerce Partner Marketplace](https://www.salesforce.com/products/commerce-cloud/partner-marketplace/) - [AppExchange](https://appexchange.salesforce.com/) - Agentforce Marketing and Agentforce Service Integration - Loyalty ## Implementation Overview Developers have two paths: - Build on the Salesforce Commerce Platform using developer tooling, sample apps, headless APIs, and best practices. - Launch Commerce Quick Start Commerce Solutions that provide out-of-the-box (OOTB) solutions for Direct to Consumer, Subscriptions, Channels, Grocery, Quick Service Restaurants, along with B2B Commerce. Developers can offload implementation and managed services to partners in these offerings. ### Salesforce Commerce Platform ### B2B Commerce - [Salesforce B2B Commerce Basics](https://trailhead.salesforce.com/en/content/learn/modules/b2b-commerce-basics) - [Administer Salesforce B2B Commerce on Lightning Experience](https://trailhead.salesforce.com/en/content/learn/trails/administer-salesforce-b2b-commerce-on-lightning-experience) - [Documentation Hub: B2B](https://help.salesforce.com/articleView?id=commerce.b2b_commerce.htm&type=5) - [Manufacturing Digital Bootcamp](http://sfdc.co/digital-bootcamp) ### B2C Developer Tools - [Agentforce Commerce Developer Center](https://developer.salesforce.com/developer-centers/commerce-cloud) - Open Commerce API (OCAPI) - Salesforce Commerce API - Software Development Kits (SDK) - Mulesoft Connector for Data API ### B2C Commerce - [Build Your Ecommerce Site with Salesforce B2C Commerce](https://trailhead.salesforce.com/en/content/learn/trails/build-ecommerce-site-with-cc-digital?trailmix_creator_id=bcommerce&trailmix_slug=get-started-with-salesforce-b-2-c-commerce) - [Develop for Salesforce B2C Commerce](https://trailhead.salesforce.com/en/content/learn/trails/develop-for-commerce-cloud) - Headless Commerce: [Basics](https://trailhead.salesforce.com/en/content/learn/modules/b2c-headless-commerce-basics), [Implementation Strategies](https://trailhead.salesforce.com/en/content/learn/modules/b2c-headless-implementation-strategies), [PWA Kit & Managed Runtime](https://trailhead.salesforce.com/en/content/learn/modules/commerce-pwa-kit-and-managed-runtime) - [Configure On-Demand Sandboxes](https://trailhead.salesforce.com/content/learn/modules/b2c-on-demand-sandbox) - [B2C Commerce Help](https://help.salesforce.com/s/articleView?id=cc.b2c_getting_started.htm) - [B2C Commerce Developer Center](https://developer.salesforce.com/docs/commerce/b2c-commerce/guide) ### Order Management - [Getting Started with Salesforce Order Management](https://trailhead.salesforce.com/content/learn/modules/om-salesforce-order-management) - [Salesforce Order Management Developer Guide](https://developer.salesforce.com/docs/atlas.en-us.order_management_developer_guide.meta/order_management_developer_guide/order_management_developer_guide_intro.htm) ### Salesforce Professional Services Salesforce Professional Services teams help you every step of the way. With deep industry and commerce expertise, customer success experts can help plan, scope, and build your next Manufacturing project. ## Additional Manufacturing Resources Launch a Commerce Quick Start Solution that provides out-of-the-box solutions for D2C and B2B use cases. Developers can offload implementation and managed services to partners in these offerings. [Quick Start for Direct-to-Consumer](https://www.salesforce.com/content/dam/web/en_us/www/documents/campaign/quick-start-commerce-solutions/commerce-for-consumer-essential-goods-data-sheet.pdf) Launch a direct-to-consumer commerce site for essential and consumer goods. [Quick Start for B2B Commerce](https://www.salesforce.com/content/dam/web/en_us/www/documents/campaign/quick-start-commerce-solutions/commerce-for-B2b-data-sheet.pdf) Deploy a B2B Commerce storefront for self-service ordering. [Quick Start for Subscriptions](https://www.salesforce.com/content/dam/web/en_us/www/documents/campaign/quick-start-commerce-solutions/quick-start-commerce-for-subscriptions.pdf) Give customers an easy way to stock up on products they love. [Quick Start for Channels](https://www.salesforce.com/content/dam/web/en_us/www/documents/campaign/quick-start-commerce-solutions/commerce-for-channels.pdf) Extend your ecommerce to new channels.