---
schema_version: "1"
id: 44fbef572dc321821fb839e0da7521d9a5a7585ec7967bfe0769e9a6e4e28b0d
title: Integrate Storefront Next with Analytics and Data Platforms
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/commerce-cloud/sfnext/guides/sfnext-data-analytics-section.md
canonical_url: https://developer.salesforce.com/docs/commerce/pwa-kit-managed-runtime/guide/sfnext-data-analytics-section.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 21f22f5a4f18d2035f39d0879cb1f5b5926a16d926eb781423397cd2f92537ed
products:
  - Composable Storefront
  - Salesforce APIs
---
# Integrate Storefront Next with Analytics and Data Platforms

Storefront Next provides built-in tools for tracking and analyzing shopper activity. Use the analytics hook and events to monitor storefront activity through Einstein and Active Data, or integrate with other analytics systems. To unify your customer data across Salesforce, connect Storefront Next to Data360 so that shopper engagement events, such as product views, searches, and category browsing, are sent to Data360 as a data source.

In this section:

- [Track Storefront Next Activity with Analytics](https://developer.salesforce.com/docs/commerce/pwa-kit-managed-runtime/guide/sfnext-analytics.md)
- [Send Storefront Next Analytics Events to Data 360](https://developer.salesforce.com/docs/commerce/pwa-kit-managed-runtime/guide/sfnext-data360.md)