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title: Real-Life Enterprise Example
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portal_url: https://docs.salesforce.com/developer/current/en-us/commerce-cloud/salesforce-commerce/guides/d2c-commerce/b2b-d2c-comm-enterprise-example.md
canonical_url: https://developer.salesforce.com/docs/commerce/salesforce-commerce/guide/b2b-d2c-comm-enterprise-example.html
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  - B2B Commerce Developer Guide
  - Salesforce APIs
---
# Real-Life Enterprise Example

Imagine, ElectroFast, a large electronics manufacturer, looking to expand its sales channels to include B2B markets. Using B2B Commerce, ElectroFast sets up a multi-faceted platform to manage complex B2B relationships and transactions, such as bulk orders and custom pricing agreements. Here's what they did.

ElectroFast uses the Product and Catalog data model to categorize its range of products into applicable segments for B2B customers. The Cart and Inventory data models are shared across the B2B stores, to ensure that inventory levels are indicated correctly and that customer carts reflect real-time information regarding availability and pricing.

To provide a seamless order processing experience, ElectroFast integrates B2B Commerce with its existing Enterprise Resource Planning (ERP) system by using Salesforce APIs and the Cart Calculate API framework. This integration synchronizes the order data between the systems, reducing the risk of errors and delays.

ElectroFast also wants to dynamically recommend products based on customer behavior and preferences. For its B2B clients, the company uses Lightning Web Runtime (LWR) to create a customized ordering process that includes approval workflows and discount logic. In addition, ElectroFast modifies the default components with custom attributes and functional flows that leverage the Commerce Connect APIs, Apex and the extension framework.

**See Also**

- [Commerce Data Model](https://developer.salesforce.com/docs/commerce/salesforce-commerce/guide/b2b-b2c-dev-data-model.html)
- [Commerce Integrations](https://developer.salesforce.com/docs/commerce/salesforce-commerce/guide/b2b-b2c-comm-integration-architecture.html)
- [Build Custom Components](https://developer.salesforce.com/docs/commerce/salesforce-commerce/guide/b2b-b2c-comm-custom-component.html)
- [Public Commerce LWR Library](https://developer.salesforce.com/docs/commerce/salesforce-commerce/guide/b2b-b2c-comm-public-lwr-library.html)