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title: Customer & Associates
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/commerce-cloud/retail-cloud/guides/customer-and-associates.md
canonical_url: https://developer.salesforce.com/docs/commerce/retail-cloud/guide/customer-and-associates.html
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  - Point of Sale for Developers
  - Salesforce APIs
---
# Customer & Associates

Implement clienteling logic and manage store associate access.

## In this section

- [Clienteling SPI for CRM](https://developer.salesforce.com/docs/commerce/retail-cloud/guide/clienteling-spi-for-crm.html)
- [Clienteling SPI Field Mapping](https://developer.salesforce.com/docs/commerce/retail-cloud/guide/clienteling-spi-field-mapping.html)
- [SPI Customer Search Layout](https://developer.salesforce.com/docs/commerce/retail-cloud/guide/spi-customer-search-layout.html)
- [Bulk APIs for Creating & Updating Store Associates](https://developer.salesforce.com/docs/commerce/retail-cloud/guide/bulk-apis-for-creating-updating-store-associates.html)