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title: Customer Personalization Flow
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---
# Customer Personalization Flow

<img style="border:1px solid #e5e5e5;margin:2rem 0rem" src="https://architect.salesforce.com/ns-assets/reference-architectures/customer-personalization-flow.webp" alt="customer personalization flow - shows time-based interactions involved in the end-to-end flow of information from customer interactions on the Experience Cloud site to back-end automation in Marketing Cloud and Slack. MuleSoft orchestrates integrations to back-end systems, Slack connects everyone on the team, and Marketing Cloud closes the loop with the customer journey.">

## Description

This diagram shows time-based interactions involved in the end-to-end flow of information from customer interactions on the Experience Cloud site to back-end automation in Marketing Cloud and Slack. MuleSoft orchestrates integrations to back-end systems, Slack connects everyone on the team, and Marketing Cloud closes the loop with the customer journey. This architecture also makes use of AIforce and Data 360 products.

## Downloadable Links

- [Lucid](https://lucid.app/lucidchart/editNewOrRegister/b13e3166-d3a1-4621-b275-242638f3f9af)
- [Image](https://architect.salesforce.com/ns-assets/reference-architectures/customer-personalization-flow.webp)