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title: Business Capability Map
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locale: en-us
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canonical_url: https://architect.salesforce.com/docs/architect/reference-diagrams/guide/business-capability-map.html
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# Business Capability Map

<img style="border:1px solid #e5e5e5;margin:2rem 0rem" src="https://architect.salesforce.com/ns-assets/reference-architectures/business-capability-map.webp" alt="business capability map - A template capability map for depicting business drivers and capabilities with high-level product positioning.">

## Description

A template capability map for depicting business drivers and capabilities with high-level product positioning.
Business drivers are the high-level strategic goals or external pressures that push an organization to change how it operates.
Example business drivers include:

- Revenue Growth
- Operational Cost Reduction
- Customer Retention

## Downloadable Links

- [Lucid](https://lucid.app/lucidchart/editNewOrRegister/fe6ccc24-6a13-4e0f-8076-1e5af8b08466)
- [Image](https://architect.salesforce.com/ns-assets/reference-architectures/business-capability-map.webp)