---
schema_version: "1"
id: db5233d395156bc101017f74d3c4891920f803755b7dacd87bc7200ee67aee1a
title: How It Works
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/s1_branded_apps_how_it_works.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.s1_branded_apps_how_it_works.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7d6ff3f353d74bd8ad384ca5584717e5a734f84bbed2e7284624c7075008f1ac
description: Let’s look at the overall process so you know what to expect when creating your branded app with Mobile Publisher.
products:
  - Mobile App
  - Cross Cloud
release: "264"
---
# How It Works

Let’s look at the overall process so you know what to expect when creating your branded app with Mobile Publisher.

Here are the basic steps:

- Sign up for the Mobile Publisher program. Contact your Salesforce sales rep for more information.
- Choose the Salesforce mobile app to brand (only one app can be branded per org).
- Start a new Mobile Publisher project.
- Design your branded assets and upload them along with your app information to Salesforce.
- Receive and thoroughly test the beta version of your branded app. For example, test the beta version to make sure your branding looks correct on devices with different screen sizes.
- Set up your preferred type of app distribution (Google or Apple).
- Approve your branded app and Salesforce submits it to Google and Apple. The store approval process can take from one day to two weeks depending on the app.
- See your branded app listed in Google Play and the App Store.

After your app is available to download from Google Play and the App Store, maintenance is a breeze. If your branding changes in the future, you can make an unlimited number of edits to your assets with Mobile Publisher. And when Salesforce releases a new version of the mobile app, the updates to your branded app are seamless.