---
schema_version: "1"
id: fd4eef36d1ebde9d9e1b217ff2c941951631df5b1513e64698546cf418ecfb3f
title: Restrict Data Processing for Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/restriction_of_processing_marketing.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.restriction_of_processing_marketing.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cc9a25adfc60fe72fe907bb52ce8bdcfc0500ba6cc7ffad93492dfc2df171960
description: When situations require you to do so, prevent the processing of your customers’ data. We give guidance to help you restrict forms of data processing. That way, you can work toward complying with the laws that are important to your company.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Restrict Data Processing for Marketing Cloud Engagement

When situations require you to do so, prevent the processing of your customers’ data. We give guidance to help you restrict forms of data processing. That way, you can work toward complying with the laws that are important to your company.

Various laws and regulations require you and your company to sometimes restrict the processing of your customers’ data. We’ve listed a few of the laws that are important to many companies collecting and processing their customers’ data.

- General Data Protection Regulation (GDPR), European Union
- Federal Rules of Civil Procedure, United States

If you encounter situations that require you to restrict data processing for any of your customers, review these common requests and the procedures related to them.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-data_protection_and_privacy-264-0-0-production-enus/27d1bf87-a47b-491a-8339-f53ef6540aec/images/icon_note.png)

Note Before you restrict contact data from Marketing Cloud Engagement, export the list or data extension containing the restricted contact information for later review and regulatory compliance proof.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d29131e52">Common Customer Request</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d29131e55">Actions to Consider</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d29131e58">Things to Consider</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d29131e52 ">How do I prevent Marketing Cloud Engagement activities from processing the
              information for a specific contact?</td>

            <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d29131e55 ">
              <ul>
                <li>If you manage contact information via our REST API, use the <a href="https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/ContactsRestrictStatus.htm" target="_blank">contact restriction routes</a> to prevent
                  processing of a specified contact.</li>

                <li>Contact your account executive to restrict processing or remove restrictions
                  for a contact. To delete a restricted contact, request the removal of a
                  restriction first.</li>

                <li>Export information before you restrict processing to ensure you can prove
                  regulatory compliance.</li>

                <li>Review any ENS subscriptions that contain engagement events.</li>

              </ul>
            </td>

            <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d29131e58 ">
              <ul>
                <li>Stop processing to verify data accuracy for a contact during a specific time
                  period.</li>

                <li>Stop processing data because said processing is unlawful, but the contact
                  wants to retain data anyway.</li>

                <li>The data is no longer required for activities, but you must hold the data for
                  legal claims or hold.</li>

                <li>Contact objected to processing under their right to object.</li>

                <li>Marketing Cloud Engagement does not send or process triggered sends to
                  restricted contacts.</li>

                <li>Einstein Web Recommendations, Einstein Email Recommendations, and Web &amp;
                  Mobile Analytics use separate app and API interfaces to delete contact
                  information. One request to any product in this group affects all products.</li>

                <li>Refrain from using restricted contacts as the subject of a test send to avoid
                  accidental sends.</li>

                <li>This restriction removes information from sendable data extensions.</li>

                <li>The Do Not Track process doesn’t stop subscriber data events from emitting to
                  your Event Notification Service Callback if you’re subscribed to events that
                  contain subscriber data. Events can be emitted from before and after the Do Not
                  Track request if the subscriber continues to engage with Marketing Cloud
                  Engagement content with tracking. Users should carefully opt-in and understand
                  the implications to using the ENS engagement events.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d29131e52 ">How do I remove restrictions for a previously restricted contact?</td>

            <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d29131e55 ">Contact your account executive to remove restriction for a previously
              restricted contact.</td>

            <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d29131e58 ">Remove processing restrictions only when legally permissible.</td>

          </tr>
        </tbody>
      </table>

If a data subject makes a data compliance request via Marketing Cloud Engagement for MobilePush, we send a silent push to the customer app to indicate the applicable change. The SDK also makes the customer app check in daily for data compliance changes. If Engagement sends the silent push and the device does not process it before the next check-in, the device may not comply with regulations until then. After a Restriction of Processing request takes place, the data subject can opt-in to further processing by deleting and reinstalling the customer app.

MobileConnect continues to process and honor opt-out requests even when a contact is in a Restriction of Processing state. The contact does not receive a message confirming the opt-out. This opt-out persists even after a contact leaves the Restriction of Processing state.

Data protection and privacy compliance can require you to encrypt all data during transit. We recommend taking these steps to ensure compliance.

- To help ensure TLS compliance, use the latest version of your browser and HTTPS addresses to connect to Marketing Cloud Engagement.
- Use OAuth [access token](https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-getting-started.meta/mc-getting-started/get-access-token.htm) authentication for REST and SOAP API calls.
- Follow our [API security best practices](https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/api-security.htm).
- Use [SSL certificates](https://help.salesforce.com/articleView?id=000232477&type=1&language=en_US) for all landing pages.

[1](#fntarg_1)

#### See Also

- [Marketing Cloud Engagement Data Protection and Privacy Tools](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_data_protection_privacy.htm&type=5&language=en_US)

[1](#fnsrc_1) Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.