---
schema_version: "1"
id: 233b80fd803af6f1ff681b2f8fc76903be717871cc5e95966fe398ff52ead4d6
title: Create Data Use Purposes for Preference Manager
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/privacy_create_data_use_purposes.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.privacy_create_data_use_purposes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8074b28b6b933d801059d9cc6658450fe4aa623a4eedbc0ae703668d17985827
description: Create Data Use Purposes to add to your preference forms in Preference Manager.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Create Data Use Purposes for Preference Manager

Create Data Use Purposes to add to your preference forms in Preference Manager.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience and Salesforce Classic in <strong>Developer</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d2527e46">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d2527e46 ">To use Preference Manager:</td>
            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d2527e46 ">ManagePreferenceManager</td>
          </tr>
        </tbody>
      </table>

The Data Use Purpose object represents the reason for contacting a user, such as for billing or marketing. Create different Data Use Purpose records on your preference forms for the reasons that you contact customers. You can use the same Data Use Purpose for different Business Brands on one preference form, or keep them separate.

1. From the App Launcher, find and select **Data Use Purpose**.
2. Click **New**.
3. Give your Data Use Purpose a name and optional description. You can link to an associated Data Use Legal Basis.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-data_protection_and_privacy-264-0-0-production-enus/27d1bf87-a47b-491a-8339-f53ef6540aec/images/icon_note.png)

Note When you create a Data Use Purpose record, select **Can Data Subject Opt Out** to give your users the ability to opt out of communications. It’s not selected by default, so users can’t opt out.