---
schema_version: "1"
id: 4506ee15306ad4897c396b7141d597e2c046f1228f161f442bb8e9075737a515
title: Create Business Brands for Preference Manager
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/preference_manager_brands_dups.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.preference_manager_brands_dups.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b877f8df24350d4bafb63fa687bf1def9add0fd896e556cab160a326f1351024
description: Create Business Brands to add to your preference forms in Preference Manager.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Create Business Brands for Preference Manager

Create Business Brands to add to your preference forms in Preference Manager.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience and Salesforce Classic in <strong>Developer</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d6343e46">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d6343e46 ">To use Preference Manager:</td>
            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d6343e46 ">ManagePreferenceManager</td>
          </tr>
        </tbody>
      </table>

The Business Brand object represents unique brands that belong to a parent entity. Create Business Brand records on your preference forms for company brands or departments, such as Mulesoft and Tableau. When you gather customer communication preferences, you can indicate which brands that you’re collecting consent for.

1. From the App Launcher, find and select **Contact Point Consent**.
2. Click **New**, then click the Business Brand text box, and select **New Business Brand**.
3. Enter a name for your brand and an optional Org ID or linked parent Business Brand object. Save your work.