--- schema_version: "1" id: eab7a2fb51f3397cd8b12193c6cf3068f3f3096c20e01d59121dc9dea9f7bbb6 title: Use Preference Manager to Gather Communication Preferences collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/preference_center_about.md canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.preference_center_about.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 84edcb3e7a3fb8a53c1b8055359cb03fcf83630d491a4681e0b2d86604af4441 description: As privacy law continues to define individual data rights and data use regulations, it’s important to establish consent with your customers. Use the Preference Manager app within Privacy Center to meet regulatory requirements and build trust with your customers. Securely capture their preferences for how, why, and when you can contact them. products: - Security - Cross Cloud release: "264" --- # Use Preference Manager to Gather Communication Preferences As privacy law continues to define individual data rights and data use regulations, it’s important to establish consent with your customers. Use the Preference Manager app within Privacy Center to meet regulatory requirements and build trust with your customers. Securely capture their preferences for how, why, and when you can contact them. Choose between different methods of varying complexity to create self-service forms for your customers to define their communication preferences. Host your forms on any website, and control how users are authenticated to access your forms. - **[Enable Preference Manager Permissions](https://help.salesforce.com/s/articleView?id=xcloud.enable_preference_center.htm&release=264.0.0&type=5)** To give new users access to Preference Manager in the App Launcher, enable Preference Manager permissions. You can assign Preference Manager permissions from Profiles or Permission Sets in Setup. - **[Preference Forms](https://help.salesforce.com/s/articleView?id=xcloud.preference_center_about_forms.htm&release=264.0.0&type=5)** Preference Manager offers two methods for creating preference forms. You can create forms that work with Apex or forms that are populated from customizable templates. - **[Preference Form Access](https://help.salesforce.com/s/articleView?id=xcloud.preference_center_access_forms.htm&release=264.0.0&type=5)** After you create and publish a preference form, you’re ready for customers to complete and submit it. You can host your form on an Experience Cloud site, an external website, or a static web page. After you publish the form, create tokens to give your users access to it. - **[Integrating Data 360 with Preference Manager](https://help.salesforce.com/s/articleView?id=xcloud.preference_manager_data_cloud_intro.htm&release=264.0.0&type=5)** Create, host, and validate consent preference forms using your unified customer data. #### See Also - [Data Deletion: Delete Personal Data](https://help.salesforce.com/s/articleView?id=xcloud.data_deletion.htm&release=264.0.0&type=5 "Get guidance on deleting personal data as you comply with various data protection and privacy regulations. We give you examples of common customer requests and things to consider. That way, you can determine how to best comply with the regulations that apply to your company.") - [Consent Management: Track Customer Consent and Honor Opt-Out Requests](https://help.salesforce.com/s/articleView?id=xcloud.consent_management.htm&release=264.0.0&type=5 "Track your customers’ approval for how your company interacts with them. Comply with customer requests to opt-out of sharing their personal information with third parties. To help you assess your compliance with data protection and privacy regulations, we give you examples of common customer requests. And we provide details to help you determine the best way to comply with the regulations that apply to your company.") - [Restriction of Processing: Restrict How to Process Personal Data](https://help.salesforce.com/s/articleView?id=xcloud.restriction_of_processing.htm&release=264.0.0&type=5 "Prevent the processing of your customers’ data when situations require you to do so. We give guidance on how to restrict forms of data processing. That way, you can work toward complying with the laws that are important to your company.") - [Data Access and Portability: Give Customers Their Data when They Want It](https://help.salesforce.com/s/articleView?id=xcloud.data_portability.htm&release=264.0.0&type=5 "Export customer-related data when customers request it, so that you can work toward complying with various data protection and privacy regulations. We give you examples of common customer requests and things to consider when you evaluate your compliance with the regulations that apply to you.") - [Privacy Center: Satisfy Customer Requests and Data Privacy Laws](https://help.salesforce.com/s/articleView?id=xcloud.about_privacy_center.htm&release=264.0.0&type=5 "Honor customer requests on how their sensitive data is handled, and manage components of data privacy laws like the General Data Protection Regulation (GDPR). Use the Privacy Center app to create unique policies, manage requests, and monitor the status and results of scheduled jobs.") - [Legacy Privacy Center: Satisfy Customer Requests and Data Privacy Laws](https://help.salesforce.com/s/articleView?id=xcloud.privacy_center.htm&release=264.0.0&type=5 "Manage components of data privacy law such as the General Data Protection Regulation (GDPR), and fulfill customer requests on how their personally identifiable information (PII) is stored, deleted, and transferred.") - [Policy Center: Control Data Security and Management Policies](https://help.salesforce.com/s/articleView?id=xcloud.policy_center_intro.htm&release=264.0.0&type=5 "Policy Center is your home for creating and managing different policy types across the Salesforce platform.") - [Data Export and Portability Across Salesforce](https://help.salesforce.com/s/articleView?id=xcloud.data_export_portability_across_salesforce.htm&release=264.0.0&type=5 "Export customer-related data, so that you can work toward compliance with various data protection and privacy regulations.")