---
schema_version: "1"
id: 6990e72a1d88fd00485c1407044b18831cd16873f0e44862ccdabf61b92ffcd4
title: Joint Business Plan Objectives
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/pc_jbp_objectives.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.pc_jbp_objectives.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dc002d40059f7d7ab5acfba847a496d646a4e76ad8cecb9140da773d25c347d6
description: Define measurable objectives for a joint business plan and track progress toward shared goals.
products:
  - Partner Cloud
  - Cross Cloud
release: "264"
---
# Joint Business Plan Objectives

Define measurable objectives for a joint business plan and track progress toward shared goals.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong> Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login</td></tr></tbody></table>

Use objective measures to align your team with customers and strengthen strategic account relationships.

For more details, see [Sales Account Plan Objectives, Measures, and Calculation Definitions](https://help.salesforce.com/s/articleView?id=sales.account_plans_objective_measures.htm&type=5&language=en_US) in Salesforce Help.

- **[Considerations for Managing Objectives for Joint Business Plans](https://help.salesforce.com/s/articleView?id=xcloud.pc_jbp_objectives_considerations.htm&release=264.0.0&type=5)**  
    Before you create or edit objectives for joint business plans, review how records are selected, when scheduled jobs update them, and how eligible records are automatically linked or unlinked.
- **[Create an Objective to Track Joint Business Plan Goals](https://help.salesforce.com/s/articleView?id=xcloud.pc_create_objective_joint_business_plan.htm&release=264.0.0&type=5)**  
    Define a shared goal and use measurable results to align priorities and track progress with your customer.
- **[Link Records to a Joint Business Plan Objective](https://help.salesforce.com/s/articleView?id=xcloud.pc_link_records_joint_business_plan_objective.htm&release=264.0.0&type=5)**  
    Link records to a joint business plan objective to track the records that contribute to the objective’s calculated metric. Salesforce can link qualifying records automatically, or you can manage the linked records manually.