---
schema_version: "1"
id: c1e4a4d8e808213b4249c21ed49ee81c481e3454747d25833923a524484d9493
title: What Can You Do with Joint Business Plans
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/pc_jbp_capabilities.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.pc_jbp_capabilities.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 693d699966da822c7d1d7b9e444df69cc802e1f8f61ea9c432c9b2d030e9ed23
description: Joint Business Plans provide a workspace where channel managers and partners can set a shared strategy, create measurable objectives, build action plans, and collaborate with partners.
products:
  - Partner Cloud
  - Cross Cloud
release: "264"
---
# What Can You Do with Joint Business Plans

Joint Business Plans provide a workspace where channel managers and partners can set a shared strategy, create measurable objectives, build action plans, and collaborate with partners.

Set a Shared Strategy

- Define account vision, strategic priorities, and go-to-market focus areas.
- Identify enablement needs, marketing efforts, and co-selling motions.

Create Measurable Objectives—track KPIs across partner-specific entities such as:

- Partner-led opportunities
- Market Development Funds (MDF)
- Enablement programs
- Deal registrations
- Loyalty and referrals

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-partner_cloud-264-0-0-production-enus/cd9c08c3-2648-4867-ab9d-a0251a8a86a5/images/icon_note.png)

Note Sales Pipeline Value, MDF Claimed, and Enablement Programs Completed are some of the standard measures that you customize.

Build Action Plans—Assign tasks and activities that help both teams stay aligned, such as:

- Co-selling targets
- Certification and enablement milestones
- MDF execution steps
- Lead follow-up and deal registration goals

Collaborate with Partners—Partners can view (and optionally edit) the joint account plans in Partner Central using standard permission sets.