Use market development funds, ready-to-use campaigns, co-branded emails, and Campaign Analytics to reach customers and grow your business.
Partner Cloud brings together tools that help your company and its partners plan, run, and evaluate marketing activities. Admins set up the features that partners use to access funding, find approved campaign resources, send branded communications, and understand campaign performance. Together, these tools streamline campaign creation, support consistent messaging, and expand the impact of partner marketing.
- Market Development Funds help your company create marketing budgets, allocate funds to channel partners, manage requests and claims, and track approvals. For more information, see Market Development Funds for Partners.
- Campaign Marketplace gives eligible partners a central place to discover approved campaigns and campaign resources. Partners sign up for campaigns through an Experience Cloud site and use inherited marketing assets to reach customers. For more information, see Campaign Marketplace for Partners.
- Co-Branded Emails for Partners provide preapproved email templates that partners personalize while maintaining your company's brand standards and messaging guidelines. For more information, see Co-Branded Emails for Partners.
- Campaign Analytics helps your company evaluate campaign performance and use campaign results to inform partner marketing decisions.
Example
- Co-Branded Emails for Partners
Co-Branded Emails for Partners extends Distributed Marketing capabilities to channel partners so they can conduct their own email outreach while ensuring brand consistency and compliance. Partners can use pre-approved email templates to engage with leads and contacts, personalizing key sections while maintaining brand standards and messaging guidelines. - Campaign Marketplace for Partners
Offer approved campaigns, campaign resources and signup capability in an Experience Cloud site so that eligible partners can reuse marketing assets and generate demand.