---
schema_version: "1"
id: 6aa991086ae66f790b2b7b8370f55eb1c3e15192eb250a8389a97d6768ccf1d6
title: Loyalty Program Members
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_program_members.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_program_members.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f8e0cc53061b4cc41a9499e7fe5b3a9f7ae94ebd500c890132d1caa2fb26457b
description: Loyalty program members are the members enrolled in a loyalty program that you create. A member can be part of multiple loyalty programs in an organization.
products:
  - Loyalty Management
release: "264"
---
# Loyalty Program Members

Loyalty program members are the members enrolled in a loyalty program that you create. A member can be part of multiple loyalty programs in an organization.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in&nbsp;<strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions that have Loyalty Management enabled.</td></tr></tbody></table>

A member can be one of two types: individual or corporate. Individual members are represented by a contact in your organization and corporate members are represented by an account in your organization. Individual and corporate members can exist in the same loyalty program.

A set of members can also form a Group type membership. Individual or Corporate members who are part of a group can pool non-qualifying points together.

- **[Create a Loyalty Program Member](https://help.salesforce.com/s/articleView?id=xcloud.create_a_loyalty_program_member.htm&release=264.0.0&type=5)**  
    You can create members who are enrolled in a loyalty program.
- **[Member Groups](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_member_group.htm&release=264.0.0&type=5)**  
    You create groups and add members to the groups. Members can contribute a percentage of their own points to a group. A member can be a part of multiple groups and can also decide the percentage of points to contribute to each group.
- **[Transfer Member Points to Other Members](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_transfer_points_to_other_members.htm&release=264.0.0&type=5)**  
    To ensure effective use of member points, members can transfer their redeemable points to other members of the loyalty program or to a group they are associated with. Service representatives can help transfer by using the Transfer Points action in a new or existing flow.
- **[Member Engagement Attributes](https://help.salesforce.com/s/articleView?id=xcloud.engagement_attribute.htm&release=264.0.0&type=5)**  
    With member engagement attributes, you can track long-term member behavior. You can create engagement attributes and track a member's progress in achieving the attribute's target. Also, you can reward members for achieving the engagement attribute target.
- **[Member Badges](https://help.salesforce.com/s/articleView?id=xcloud.member_badges.htm&release=264.0.0&type=5)**  
    Assign badges to members based on members’ interaction with your loyalty program. You can assign badges to recognize member milestones or other specific activities.
- **[Member Referral Code](https://help.salesforce.com/s/articleView?id=xcloud.member_referral_code.htm&release=264.0.0&type=5)**  
    Members can use referral codes to invite their friends and family to join the loyalty program. When a member joins the loyalty program, you can automatically generate a referral code for the member or specify a referral code for the member when they join the loyalty program.
- **[Manage Loyalty Program Members](https://help.salesforce.com/s/articleView?id=xcloud.manage_loyalty_program_members.htm&release=264.0.0&type=5)**  
    You can manage and view the program details of members, the tier that members belong to, the program currencies that members hold, member transactions, and benefits.
- **[View Member Benefits](https://help.salesforce.com/s/articleView?id=xcloud.view_member_benefits.htm&release=264.0.0&type=5)**  
    You can view member benefit details, the status of benefits, and the records created or updated by Benefit Actions.