To manage liability for redeemable points across partners and promotions, automatically
link redemption transactions to source accrual transactions by using traceability. After you
turn on traceability, use subtypes to define how different types of points are accrued and
redeemed, and the order in which they’re redeemed. Track the link between redemption
transactions and source accrual transactions by using Traceability Loyalty Ledger
records.
Required Editions
| Available in: Lightning Experience in Enterprise, Performance,
Unlimited, and Developer Editions with Loyalty Management - Growth or
Loyalty Management - Advanced.
|
Use Case
The Cloud Kicks Inner Circle loyalty program uses the Member Points redeemable currency,
which members accrue for purchases and specific activities. Cloud Kicks now wants to use
traceability to manage liability across partners and to control promotional liability. In
addition, they also want to set constraints on which points are redeemed for specific
activities, and have different expiration periods based on the activity type.
To meet these requirements, the loyalty program manager creates three currency subtypes
with different liabilities.
- Reward Points
- Promotion Points
- Partner Points
Then, they configure rules for credit and debit actions.
- Configure credit rules to credit only Partner Points for partners activities.
- Configure debit rules to prioritize the consumption of Partner Points, followed by
Promotion Points, and finally Reward Points, irrespective of their accrual dates.
- Configure debit rules to set constraints on the point types that are redeemed for
certain transactions. For example, redeem only Bonus Points when purchasing apparel.
- Set Up Traceability
To link redemption transactions directly to source accrual transactions, turn on traceability for redeemable currencies. Set up Data Processing Engine definitions and invocable actions to process trace records and expire points.
- Track Redemptions and Associated Accruals with Traceability
After you enable and configure traceability, use Traceability Loyalty Ledger records to view the link from every point redemption to its accrual source.
- How to Set Up Actions and Trace Points
Define rules for crediting or debiting members' balances with currency subtypes, and track the associations for debit, credits, cancellations, and transfers.
- Considerations to Disable Traceability
Learn how to manage unprocessed redemption records and understand the impact of disabling traceability on existing records.
- Activity-Based Currencies with Mixed-Expiration Subcurrencies
Optimize financial liability and drive member engagement by creating currencies that use the Activity with Mixed Subcurrencies expiration model. This model provides members with long-term value from their activity-based expiration points while encouraging the timely redemption of fixed-expiration points. It also provides liability control across partners and promotions by using point traceability.
