---
schema_version: "1"
id: 216acfda800c23dd400be1ac0ff7b64a924dd075affa59d47c474056872de150
title: Personalized Promotions in Loyalty Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_management_personalized_promotions.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_management_personalized_promotions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 99997dad0f57212ddb617e417493729d722ed93f632849048a93b18395daefc0
description: Increase engagement and maximize revenue by using predictive AI to set unique targets for each loyalty program member instead of one fixed target.
products:
  - Loyalty Management
release: "264"
---
# Personalized Promotions in Loyalty Management

Increase engagement and maximize revenue by using predictive AI to set unique targets for each loyalty program member instead of one fixed target.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Loyalty Management</td></tr></tbody></table>

1. **[How Personalized Promotions Work in Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_learn_about_personalized_promotions.htm&release=264.0.0&type=5)**  
    Personalized Promotions replace a single fixed target with individualized Easy, Moderate, and Hard targets for each of your program members. Sourced from a predictive AI model or an external model, personalized targets determine how members enroll in, qualify for, and earn rewards from a promotion.
2. **[Set Up Personalized Promotion Target Generation](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_set_up_personalized_promotion_target_generation.htm&release=264.0.0&type=5)**  
    Enable Scoring Framework and configure the required permissions and data settings before generating personalized promotion targets by using Predictive AI in Salesforce.
3. **[Generate Personalized Promotion Targets by Using Predictive AI](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_generate_personalized_promotion_targets.htm&release=264.0.0&type=5)**  
    Create a Scoring Framework template configuration to generate personalized targets for your loyalty program members.
4. **[What Happens When Personalized Promotion Template Activation is Complete](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_template_configuration_activation_outcomes.htm&release=264.0.0&type=5)**  
    When the Scoring Framework template configuration is complete, Scoring Framework creates the resources used to generate and store personalized promotion targets.
5. **[Training and Scoring Options for Personalized Loyalty Promotions](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_personalized_promotions_scoring_options.htm&release=264.0.0&type=5)**  
    Reference the configuration options for setting up data, defining model parameters, and configuring debug settings when creating a Scoring Framework template configuration for Personalized Promotions.
6. **[Enrollment Behavior for Predictive AI Model Promotions](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_enrollment_behavior_predictive_ai_model.htm&release=264.0.0&type=5)**  
    When a member enrolls, Salesforce copies predicted target values from the output data model object to the member's Promotion Party Usage record. Enrollment fails if no prediction record exists, and target values are locked after the member enrolls.