---
schema_version: "1"
id: f7883e13801d81f3de2f94e93f889a431c78279d67c1b0e87d7cd0d99bd03d26
title: Loyalty Management for Partners
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_management_for_partners.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_management_for_partners.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 92302152e0db133794e5daa8b371da634df85837cf5f0c54958365e0e6f5e4f7
description: Loyalty Management helps partners create personalized programs that recognize, reward, and retain customers. Design and manage B2B or B2C loyalty programs, track member activity, and offer points, vouchers, and promotions. Build a network of participating brands with Loyalty Program Partners to expand benefits and increase engagement. Give members an easy way to track their rewards and benefits through the Loyalty Member Portal.
products:
  - Partner Cloud
  - Cross Cloud
release: "264"
---
# Loyalty Management for Partners

Loyalty Management helps partners create personalized programs that recognize, reward, and retain customers. Design and manage B2B or B2C loyalty programs, track member activity, and offer points, vouchers, and promotions. Build a network of participating brands with Loyalty Program Partners to expand benefits and increase engagement. Give members an easy way to track their rewards and benefits through the Loyalty Member Portal.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong> Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login</td></tr></tbody></table>

For more details, see [Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyaltyoverview.htm&type=5&language=en_US).

- **[Cultivate Partner Loyalty with Loyalty Programs](https://help.salesforce.com/s/articleView?id=xcloud.pc_loyaltymgmt_pointer.htm&release=264.0.0&type=5)**  
    Build lasting relationships with partners by creating compelling loyalty programs. Amplify your growth targets by incentivizing desired behaviors with rewards. Automate the loyalty journey and gain comprehensive visibility into program performance.
- **[Loyalty Components in Your Partner Portal](https://help.salesforce.com/s/articleView?id=xcloud.pc_loyalty_components_partner_portal.htm&release=264.0.0&type=5)**  
    Give partners a consolidated view of the loyalty status, points, benefits, and activities that apply to their account.