---
schema_version: "1"
id: 47cb170122872850d8ae64485640636dc4eaa019c0a136d35eb63cbd0f979b6c
title: Quick Promotions with Loyalty Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_gpm_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_gpm_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: caa657a3fcae5d5b60070397ebc8d623fb58962068aef9b60400217d7bc47037
description: With Global Promotions Management, loyalty program managers can design both pricing and non-pricing promotions. They can design the promotions to run as part of the company’s loyalty program or outside the loyalty program as part of the company’s 360-degree marketing strategy.
products:
  - Loyalty Management
release: "264"
---
# Quick Promotions with Loyalty Management

With Global Promotions Management, loyalty program managers can design both pricing and non-pricing promotions. They can design the promotions to run as part of the company’s loyalty program or outside the loyalty program as part of the company’s 360-degree marketing strategy.

Enabling Global Promotions Management automatically provides all its capabilities with Loyalty Management. However, loyalty-specific features have unique considerations and support specialized promotion types. To learn more about the core features, see [Set Up Global Promotions Management](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup.htm&type=5&language=en_US) and [Design and Manage Promotions with Global Promotions Management](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_intro.htm&type=5&language=en_US).

- **[Quick Promotions Without Global Promotions Management](https://help.salesforce.com/s/articleView?id=xcloud.global_promotions_management_design_promotions_without_gpm.htm&release=264.0.0&type=5)**  
    Companies can run promotions without using Global Promotions Management. However, certain capabilities are unavailable when Global Promotions Management isn't enabled. Admins must evaluate the company's requirements to decide if they require Global Promotions Management.
- **[Set Up Global Promotions Management in Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_gpm_set_up.htm&release=264.0.0&type=5)**  
    Turn on the Global Promotions Management setting so your loyalty program managers can create promotions and users can apply them to transactions.
- **[Personalized Promotions in Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_management_personalized_promotions.htm&release=264.0.0&type=5)**  
    Increase engagement and maximize revenue by using predictive AI to set unique targets for each loyalty program member instead of one fixed target.
- **[Design Promotions for Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_gpm_design_considerations.htm&release=264.0.0&type=5)**  
    Run two types of promotions by using Global Promotions Management with Loyalty Management: promotions within loyalty programs and promotions for your entire customer base outside the programs. Marketing managers use the Promotion Console app to design both these promotion types and perform day-to-day operational tasks. Loyalty program managers and marketing managers can also build loyalty-specific promotions from the Loyalty Management app.
- **[What Happens After Loyalty Promotion Activation](https://help.salesforce.com/s/articleView?id=xcloud.global_promotions_management_design_promotion_activation_loyalty.htm&release=264.0.0&type=5)**  
    When you activate a promotion that uses a loyalty promotion template, a rule is created to apply the promotions to the eligible member transactions. If you set limits for the promotion’s rewards, engagement attributes are also created for the reward limits.
- **[Run Loyalty Promotions](https://help.salesforce.com/s/articleView?id=xcloud.global_promotions_management_run_loyalty.htm&release=264.0.0&type=5)**  
    After loyalty program managers activate promotions that use loyalty program templates, set up a process or integrate an API to apply promotions for member transactions. Admins and system integrators can set a process or an integration to apply promotions for member transactions in real-time or in batches.