Data Protection and Privacy for Loyalty Management

When companies use Loyalty Management to run their loyalty programs, they must comply with local and global data protection and privacy regulations. As part of your company’s loyalty program strategy, decide how you want to delete, export, archive, restrict access, manage consent, and restrict the processing of customer data stored as part of the loyalty programs.

  • Data Deletion for Loyalty Management
    Delete customers’ personal data when it’s necessary to comply with data protection and privacy regulations. Determine a plan of action for complying with the regulations that apply to your company.
  • Data Access and Export for Loyalty Management
    When your customers request it, prepare and pack up the data you received from them to comply with data protection and privacy regulations. Determine the best way to work toward complying with the regulations that apply to your company.
  • Restrict Data Processing for Loyalty Management
    When situations require you to do so, prevent the processing of your customers’ data. We give guidance to help you restrict forms of data processing. That way, you can work toward complying with the laws that are important to your company.
  • Consent Management for Loyalty Management
    Honor and respect your customers’ wishes when they request only specific forms of contact from your company or opt-out of certain types of data-sharing. We provide details to help you determine the best way to comply with the data protection and privacy regulations that apply to your company.
  • Data Archive for Loyalty Management
    Archiving lets you continue to store files in Salesforce without them being in a library or exposed in search results.