---
schema_version: "1"
id: eace7d139665472bd06494f2b5e2d7e0221fd5dcbc68aefcf78fd9eeb73d2876
title: Data Cloud for Loyalty Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_data_cloud.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_data_cloud.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 055d9c48e5d98a7c1bc266f2efcf7d1578527f2a4868719070def7e1eca50928
description: Gather insights about your company's loyalty program and its members with Data Cloud. A prepacked data bundle enables admins to set up the connection that sends data from Loyalty Management to Data Cloud. To create targeted member segments, users must be assigned the Data Cloud Activation Specialist permission set.
products:
  - Loyalty Management
release: "264"
---
# Data Cloud for Loyalty Management

Gather insights about your company's loyalty program and its members with Data Cloud. A prepacked data bundle enables admins to set up the connection that sends data from Loyalty Management to Data Cloud. To create targeted member segments, users must be assigned the Data Cloud Activation Specialist permission set.

Data Cloud for Loyalty Management enables you to:

- Unify loyalty and customer data across your organization
- Create targeted segments based on behavior, attributes, and engagement
- Drive personalized promotions to the right audience at the right time
- Verify eligibility efficiently using segmentation approaches
- Leverage Unified Individuals for accurate, deduplicated audience targeting

- **[Loyalty Management Data Kit Components](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_data_cloud_bundle.htm&release=264.0.0&type=5)**  
    The Loyalty Management data kit consists of a set of data stream bundles that enable your company to send data from Loyalty Management objects to Data Cloud. Along with the data stream bundles, the data kit consists of data model objects (DMOs). The data kits also add field mappings to data lake objects (DLOs) and associate the DLOs with their corresponding DMOs for objects that are available with your Loyalty Management license.
- **[Loyalty Promotions Data Kit](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_promotions_data_kit.htm&release=264.0.0&type=5)**  
    The Loyalty Promotions data kit consists of a set of data stream bundles that enable your company to send promotions data from Loyalty Management objects to Data Cloud. Along with the data stream bundles, the data kit consists of promotion-related data model objects (DMOs). The data kit also adds field mappings to data lake objects (DLOs) and associates the DLOs with their corresponding DMOs. Loyalty Management dashboards, such as Promotion Performance Dashboard, use these Data Cloud components as the data source.
- **[Set Up Data Cloud for Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_segment_verification_prerequisites.htm&release=264.0.0&type=5)**  
    Enable the flow of near real-time data about loyalty programs and its members from Loyalty Management to Data Cloud with preconfigured data streams. The data streams automatically map the data to Loyalty Management data model objects (DMOs) and their corresponding data lake objects (DLOs) in Data Cloud.
- **[Segment Creation Methods](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_segment_creation_methods.htm&release=264.0.0&type=5)**  
    Multiple approaches are available for segment creation. Choose the method that best fits your use case.
- **[Verify Member’s Data Cloud Segment](https://help.salesforce.com/s/articleView?id=xcloud.promotion_setup_rule_cdp_setting.htm&release=264.0.0&type=5)**  
    Rules related to promotions in loyalty program processes can filter member transactions based on whether the member belongs to the promotion’s Data Cloud segment. The Promotion Eligibility component on Loyalty Program Member, Contact, and Account records can categorize promotions based on whether the member belongs to the promotion’s Data Cloud segment. You can segment based on the loyalty program members or contacts in your org in Data Cloud. Admins can decide how loyalty program process rules and the Promotion Eligibility component verify a member’s Data Cloud segment before processing transactions and categorizing promotions.