---
schema_version: "1"
id: d7aad92554e694c976182632870686adc2e11cb464e09ced373bf118a45ca28d
title: Manage Clubs
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_clubs_learn_about_clubs.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_clubs_learn_about_clubs.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cc1df1930f9c6bd0007d4d06c4b1b56a61b3f47f4a6cf488e633ac4dfbd3ecf9
description: Clubs are interest-based membership initiatives designed to provide customers with exclusive benefits and privileges. Customers can join a club through a subscription model or based on their current loyalty program tier. By offering unique benefits and exclusive promotions, clubs can enhance customer loyalty.
products:
  - Loyalty Management
release: "264"
---
# Manage Clubs

Clubs are interest-based membership initiatives designed to provide customers with exclusive benefits and privileges. Customers can join a club through a subscription model or based on their current loyalty program tier. By offering unique benefits and exclusive promotions, clubs can enhance customer loyalty.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with Loyalty Management - Advanced</td></tr></tbody></table>

When you create a club, you can either link it to an existing loyalty program or create it as an independent club. An independent club is internally linked to a dummy loyalty program named Club Program.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-loyalty_management-264-0-0-production-enus/0590ce3e-5a09-45ab-8e5e-68f359c35886/images/icon_note.png)

Note You can create a maximum of 20 clubs under a single loyalty program.

- **[Key Roles in Clubs](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_clubs_key_roles.htm&release=264.0.0&type=5)**  
    Understand the key positions that drive the operations and engagement within clubs.
- **[Clubs Data Model](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_clubs_data_model.htm&release=264.0.0&type=5)**  
    Clubs are interest-based membership initiatives designed to provide exclusive benefits and privileges to customers.
- **[Club Setup](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_clubs_setup.htm&release=264.0.0&type=5)**  
    Learn about the necessary prerequisites for clubs and the audience of clubs.
- **[Design a Club](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_clubs_design_club.htm&release=264.0.0&type=5)**  
    To design a club, enter the basic information about your club, define various membership plans, and establish clear eligibility criteria.
- **[Club Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_clubs_manage_clubs.htm&release=264.0.0&type=5)**  
    Managing clubs involves a range of tasks, such as enrolling new members and leveraging business APIs for streamlined operations.