---
schema_version: "1"
id: 74214963d87fc1547ea7e192135f13e4e94508b6cdb926bbbcd30d3b92337fba
title: Agentforce for Loyalty Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_agentforce.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_agentforce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d5a19d7a4931521281ebae26cb32bf119851cdd61d24f1016d615045053f4e02
description: Marketing managers can leverage the power of Agentforce to efficiently manage everyday tasks related to the company's loyalty programs and promotions. Customers can use Agentforce to self-serve and resolve their promotion-related queries without contacting a customer service representative.
products:
  - Loyalty Management
release: "264"
---
# Agentforce for Loyalty Management

Marketing managers can leverage the power of Agentforce to efficiently manage everyday tasks related to the company's loyalty programs and promotions. Customers can use Agentforce to self-serve and resolve their promotion-related queries without contacting a customer service representative.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-loyalty_management-264-0-0-production-enus/0590ce3e-5a09-45ab-8e5e-68f359c35886/images/icon_note.png)

Note Work with your Salesforce representative to ensure the licenses and permissions required to work with Agentforce are available in your org.

- **[Subagents for Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_agentforce_topics.htm&release=264.0.0&type=5)**  
    Marketing managers can use Agentforce to efficiently create and update promotions with Accrual and Spend X templates. Agentforce in self-service channels empowers customers to easily retrieve details about their profile and eligibility for loyalty promotions. The subagents are available in the Agentforce (Default) agent.
- **[Set Up Agentforce](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_agentforce_setup.htm&release=264.0.0&type=5)**  
    Admins must set up Einstein Generative AI and Agentforce to enable marketing managers and other users to work with the standard Agentforce assets provided by Loyalty Management.
- **[Assign Loyalty Users Permissions to Work with Agentforce](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_agentforce_permission_sets.htm&release=264.0.0&type=5)**  
    Assign marketing managers and other users the permission they require to create promotions using Agentforce.