---
schema_version: "1"
id: 5dedaa5591cb75d63918206442cf9b20813ba2c4214222d8b6401523cd2e7fcc
title: Promotion Integration with Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/interaction_studio.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.interaction_studio.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fe94f204cae08246f0c9944986ac29b65945c90c43a8ee5e849a029ba8ab449b
description: Use Marketing Cloud Personalization (formerly Interaction Studio) to provide targeted promotions to members in real time. Configure your Salesforce org and Marketing Cloud org to ensure that your promotion-related data is available in Marketing Cloud Personalization. This configuration requires you to create segments by using Data Cloud.
products:
  - Loyalty Management
release: "264"
---
# Promotion Integration with Marketing Cloud Personalization

Use Marketing Cloud Personalization (formerly Interaction Studio) to provide targeted promotions to members in real time. Configure your Salesforce org and Marketing Cloud org to ensure that your promotion-related data is available in Marketing Cloud Personalization. This configuration requires you to create segments by using Data Cloud.

To synchronize your promotion data in Marketing Cloud Personalization, complete these steps:

1. **[Add Custom Fields in the Promotion Object](https://help.salesforce.com/s/articleView?id=xcloud.interaction_studio_custom_field.htm&release=264.0.0&type=5)**  
    The Promotion Extract, Transform, Load (ETL) jobs in Marketing Cloud Personalization (formerly Interaction Studio) require three fields that aren't available in the Promotion object. Before you send your Promotion object data to Marketing Cloud Personalization, add the required fields in the Promotion object.
2. **[Prerequisites for Sending Promotion Data to Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=xcloud.interaction_studio_prereq.htm&release=264.0.0&type=5)**  
    Before the admins of Salesforce org and Marketing Cloud org send Promotion data to Marketing Cloud Personalization (formerly Interaction Studio), they must complete a few prerequisites.
3. **[Prepare Marketing Cloud Personalization to Receive Promotion Data](https://help.salesforce.com/s/articleView?id=xcloud.interaction_studio_ready.htm&release=264.0.0&type=5)**  
    After you send your Promotion, Promotion Market Segment, and other Loyalty Management data to Marketing Cloud, prepare Marketing Cloud Personalization (formerly Interaction Studio) to receive the data from Marketing Cloud.
4. **[Send Promotion Data from Marketing Cloud to Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=xcloud.interaction_studio_send_data.htm&release=264.0.0&type=5)**  
    After you prepare Marketing Cloud Personalization (formerly Interaction Studio) to receive Promotion, Promotion Market Segment, and other related object data, you must send the data to Marketing Cloud Personalization. Prepare a data extension that's compatible with Marketing Cloud Personalization's Promotion ETL, and then send it by using Automation Studio in Journey Builder.