---
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title: Create an Account for CRM Integration
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/external_identity_create_account.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.external_identity_create_account.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5663a104b8de52765c758688719fade64a99b833e665f8cb2b1535ec3b0e73b8
description: One of the great things about Salesforce Customer Identity is that it’s already integrated with your customer success platform. By driving identity on the same platform that you use for managing your customers and partners, you simplify your integration requirements while providing your users a better experience.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Create an Account for CRM Integration

One of the great things about Salesforce Customer Identity is that it’s already integrated with your customer success platform. By driving identity on the same platform that you use for managing your customers and partners, you simplify your integration requirements while providing your users a better experience.

Your customers and partners are tied into the CRM data model within Salesforce. So when your users register or update their profile, you get a consistent view of them within your Sales and Service processes.

1. In your developer org, switch to Sales.
2. Click the **Accounts** tab.
3. Create an account called Customers.
4. Click **Save**.

To learn more, check out the [Accounts and Contacts](https://trailhead.salesforce.com/module/admin_intro_accounts_contacts) Trailhead module.