Reach Out to Customers After Winning an Opportunity

Our process builder recipe can automate your communication with a contact or customer from whom you won an opportunity. After winning an opportunity, you often have a reason to reach out to the contact or customer. For example, you want to thank them. Or you want to send them a survey to rate customer satisfaction. Maybe that follow-up is even an opportunity to cross-sell.

Start with creating a process.

  1. Open Setup.
  2. Type Process Builder into the Quick Find box, and open it.
  3. Click New.
  4. Name your process Opportunity Task Creation.
  5. In the Process Starts When dropdown menu, select A record changes.
    New process template with name filled out and process set to start when a record changes.
  6. Save your changes.

Base the Process on an Opportunity Being Edited

  1. On the Process map, click + Add Object.
  2. From the Object dropdown, select Opportunity.
  3. Select to start the process when a record is created or edited.
    Add object template set to start the process when an opportunity is created or edited.
  4. Save your changes.

Tell the Process What Criteria Causes it to Run

  1. Name your criteria Oppportunity Closed as Won.
  2. Under Criteria for Execution Actions, select Conditions are met.
  3. Under Set Conditions, choose Stage > Equals > Picklist > Closed Won.
  4. Under Conditions, choose All of the conditions are met (AND).
    Process Criteria template filled out.
  5. Save your changes.

Tell the Process What To Do When Criteria are Met

  1. Click Add Action on the process map.
  2. Choose Create a Record from the Action Type dropdown.
  3. Name your action Create Task.
  4. Select Task as the record type.
  5. Under Set Field Values, select Assigned to ID > Field Reference > Owner ID.
  6. In the next row, set Priority > Picklist > High.
  7. Next, select Status > Picklist > In Progress.
  8. Click +Add Row, choose Subject > String , and then enter a subject line for your task.
  9. Click +Add Row, and choose Related To ID > Field Reference > Opportunity ID.
    Process Builder Action template filled out.
  10. Save your changes.
  11. Activate your process. It now runs whenever criteria are met.