---
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id: 870b4b4aae36aa3c4ba2f043fb5f5f1c0c2362caef30dc98e96ce90f6466c8fb
title: Track Your Open Deals with Opportunities
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/essentials_opportunities.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.essentials_opportunities.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 227d51043f9c26c1d5bc0c45c36676e87ca472671a186f1983b1b0dea5d7c02a
description: Opportunities are business deals in progress. Track progress by moving each opportunity through a series of business milestones called stages, like Prospecting, Proposal Sent, Negotiation, and Contract Signed. The goal is to “win” the opportunity, or move it to a final stage that represents a successful outcome for your business.
products:
  - Cross Cloud
release: "264"
---
# Track Your Open Deals with Opportunities

Opportunities are business deals in progress. Track progress by moving each opportunity through a series of business milestones called stages, like Prospecting, Proposal Sent, Negotiation, and Contract Signed. The goal is to “win” the opportunity, or move it to a final stage that represents a successful outcome for your business.

## Why Do We Use Them?

Opportunities let you visualize potential future revenue and business success. Opportunities also represent how your sales representatives are spending their time and can provide valuable insights for coaching.

## Why Are They Important?

Opportunities are the core of your business’ success. If you win opportunities, your business grows. You can create reports to understand why opportunities are won or loss to improve your sales process for the future.

#### See Also

- [Manage Opportunities](https://help.salesforce.com/articleView?id=opp_manage.htm&language=en_US)
- [Things to Know About Opportunities](https://help.salesforce.com/articleView?id=opp_supplemental.htm&language=en_US)