Snag a business card or see some new opt-ins for your newsletter? Those are leads, or customers who are interested in your product or service.
Why Do We Use Them?
It’s much easier to make an interested person a purchasing customer with marketing and outreach efforts. Even if they don’t purchase after your first attempt, keeping their contact info in Salesforce means that you can easily try again.
Why Are They Important?
Customers take time to go from discovering your product to purchasing it. While getting to know your business, these potential customers are called leads until they show they are likely to purchase. Separating potential customers from your likely-to-purchase ones in Opportunities and Accounts keeps your reports accurate and makes it easy to spend your marketing budget and time on the right customers.