--- schema_version: "1" id: b6a68cf0090886c8079ca746861acc772c56d5ffaf5c9214fa13db3fa569cced title: Learn Best Practices for B2C Businesses collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/essentials_best_b2c.md canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.essentials_best_b2c.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 4f22917945515fdc9bb350fc404e453143207aee31d5b726e2ea2e0620532e93 description: If you’re running a small business that works with customers directly, you’ve definitely got a lot going on. Whether it’s stocking shelves or responding to questions, managing your business is an all-consuming task. With Essentials, you can bring email, tasks, and all your other to-dos right into Salesforce. Here are our top recommendations for getting the most out of Essentials. products: - Cross Cloud release: "264" --- # Learn Best Practices for B2C Businesses If you’re running a small business that works with customers directly, you’ve definitely got a lot going on. Whether it’s stocking shelves or responding to questions, managing your business is an all-consuming task. With Essentials, you can bring email, tasks, and all your other to-dos right into Salesforce. Here are our top recommendations for getting the most out of Essentials. ## Bring Your Emails into Essentials, Automatically. If you’re ever frustrated when you’re trying to look at multiple tabs to write a single email, have we got news for you. All of that can be viewed on a single screen with Essentials. With Einstein Activity Capture, your emails and events are automatically brought into Salesforce. That means you see contact information for each customer, how they last interacted with your business, and any other relevant info on a single page. The best part about it? Once you set it up, you’ll never have to juggle all those sheets, documents, and tabs again. ## Create One Giant Database. Every time a customer comes into your shop, looks at a property, or inquires about your services is a great opportunity to get contact information for your next email campaign or promotion, right? Storing their information in the Contacts object makes it easy for you to find their info or see any interaction they’ve had with your business. And don’t forget, you’ll see all emails related to that contact thanks to Einstein Activity Capture. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-essentials-264-0-0-production-enus/e0001bec-929a-481e-9d65-d13539e5cfe8/images/icon_note.png) Note The **Contacts** object includes an Account field that you’ll need to fill out. Use a dummy name like _CustomerAccount_ to fill in this field for individual customers. Then you’ll be able to sort by that dummy name in both the Contacts and Accounts objects. ## Turn Customer Questions into Cases. If you’re working with customers on a regular basis, then you know that customers love to ask questions. Queries about sizing, contracts, hours of operation and more. You may not have support agents waiting to tend to their every need, but you do have cases! With Email-2-Case and Web-2-Case, customer emails or submissions from your company’s website are automatically turned into cases and brought right into Essentials. Then you can sort or rank them to make sure that top priority cases get your attention ASAP. ## Set Reminders and Create Tasks to Level Up Your Customer Experience. Ever get a coupon for your birthday that causes you to go out for some retail therapy? What about nudge every few months that your teeth need a cleaning? These timely, helpful reminders keep business coming back to you and let customers know you care about them. Let Essentials remind you when it’s time to follow up or send that annual birthday email to keep customers coming back for more. #### See Also - [Use Einstein Activity Capture](https://help.salesforce.com/articleView?id=aac_use_eac.htm&language=en_US) - [Sync Emails and Activities](https://help.salesforce.com/s/articleView?id=xcloud.essentials_sync_emails.htm&release=264.0.0&type=5 "Automatically bring your business emails and events into Salesforce with Einstein Activity Capture. Then your deals, cases, and contacts will show any related emails and events.") - [Turn Emails and Social Media Posts into Cases](https://help.salesforce.com/s/articleView?id=xcloud.essentials_email_social_cases.htm&release=264.0.0&type=5 "Use Email-to-Case to turn incoming emails to your support email address into cases in Salesforce. Social Customer Service automatically creates cases for social media mentions, posts, or direct messages from your company’s Facebook, Twitter, YouTube, and Instagram pages. Set up Email-to-Case, Twitter, and Facebook with guided setup flows.") - [Tasks](https://help.salesforce.com/articleView?id=tasks.htm&language=en_US) - [Events and Calendars](https://help.salesforce.com/articleView?id=events_and_calendars.htm&language=en_US) - [Activity Reminders and Notifications](https://help.salesforce.com/articleView?id=activities_reminder_window.htm&language=en_US)