---
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title: Keep Track of All the Details with Accounts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/essentials_accounts.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.essentials_accounts.htm&release=264.0.0&type=5
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description: Accounts keep track of contact information and details for any business, customer, or provider that you work with.
products:
  - Cross Cloud
release: "264"
---
# Keep Track of All the Details with Accounts

Accounts keep track of contact information and details for any business, customer, or provider that you work with.

## Why Do We Use Them?

Accounts make it easy for anyone in your business to find a customer or business partner’s contact information.

## Why Are They Important?

Keeping important details handy for contacting customers and providers makes your outreach effective and efficient. Accounts also make it easy to see when you have more than one deal in the works as well as previous transactions with a customer.

#### See Also

- [View and Convert Leads on an Account](https://help.salesforce.com/articleView?id=accounts_matched_leads_view.htm&language=en_US)
- [Things to Know About Accounts](https://help.salesforce.com/articleView?id=accounts_supplemental.htm&language=en_US)