---
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title: Exclude People’s Personal Data from Modeling and Predictions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/einstein_sales_data_policy_excluded_from_predictions.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.einstein_sales_data_policy_excluded_from_predictions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b6797124fd0a9a01aaf0eadb0bb22428e7515636154c13ff773bfe272d181a41
description: If you use Sales Cloud Einstein, Service Cloud Einstein, or Einstein Conversation Insights, it’s easy to honor your customers’ requests to exclude their personal data from factoring into machine learning models, and to stop generating predictions based on their personal data.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Exclude People’s Personal Data from Modeling and Predictions

If you use Sales Cloud Einstein, Service Cloud Einstein, or Einstein Conversation Insights, it’s easy to honor your customers’ requests to exclude their personal data from factoring into machine learning models, and to stop generating predictions based on their personal data.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Cloud in: <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Cloud Einstein, which is available for an extra cost in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Salesforce Inbox, which is available for an extra cost in: <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d22661e79">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d22661e79 ">To Exclude Data</td>
            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d22661e79 ">Customize Application and Modify All Data</td>
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![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-data_protection_and_privacy-264-0-0-production-enus/27d1bf87-a47b-491a-8339-f53ef6540aec/images/icon_important.png)

Important If you use Salesforce Inbox, Einstein Activity Capture, or Einstein Automated Contacts, it’s possible that you need to also exclude email data from machine learning models.

1. For any of the listed objects, create a custom field using the type Checkbox, and give it the API name AI\_HasOptedOutProfiling\_\_c.
    
    - Account
    - Activity
    - Case
    - Contact
    - Contact Role
    - Lead
    - Opportunity
    - Voice Call
    - Video Call
2. For each record you want to exclude from modeling and future predictions, set the field value for that record to TRUE, or select the new checkbox in Salesforce.