---
schema_version: "1"
id: 3f29d5a8c758595d535f9a799d6173a68881d86c295519703a9324fdb33c1b19
title: Workflow
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/create_a_custom_preference_center_workflow.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.create_a_custom_preference_center_workflow.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8805cfde4378f69818867752104e6547ee853ca96baced12563a909444f2a6c9
description: Learn how data flows through the configurations when you create a custom preference center.
products:
  - Cross Cloud
release: "264"
---
# Workflow

Learn how data flows through the configurations when you create a custom preference center.

![Workflow Image for Creating a Custom Preference Center](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-z_solutionkits-264-0-0-production-enus/1e49f40e-a11c-44f7-b439-8f20b6c66033/z_solutionkits/images/create_a_custom_preference_center_workflow.png)

This diagram illustrates the workflow for creating a custom preference center.

- Store data privacy options for leads, contacts, person accounts, and users in the Core Individual object. (1)
- Create custom fields in the Sales or Service Cloud objects. For synchronization purposes, create a record trigger flow (after update) to update Individual objects, or vice versa. (2)
- Map the custom fields to Marketing Cloud Engagement attributes for use in the Profile Center. (3)
- Use the Profile Center webpage with Marketing Cloud Connect. Your subscribers can enter and maintain their personal information that you store. (4)
- Use the Subscription Center web page. Your subscribers can manage the messages that they receive from you. (5)
- Include a link to the Profile Center in every Engagement email to a Salesforce contact, lead, report, or campaign so that customers can manage their attributes and subscription preferences. These changes update Salesforce contact and lead data. (6)

## Related Content

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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:40px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-z_solutionkits-264-0-0-production-enus/1e49f40e-a11c-44f7-b439-8f20b6c66033/resources-global/_corporate/images/next_icon.png" alt="Icon of an arrow that points right."></span>
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              <p>Take the next steps in this implementation.</p>
              <ul>
                <li>
                  <a href="https://help.salesforce.com/s/articleView?id=xcloud.create_a_custom_preference_center_design_considerations.htm&amp;release=264.0.0&amp;type=5" title="Keep these design considerations in mind when you create a custom preference center.">Design Considerations</a>
                </li>

                <li>
                  <a href="https://help.salesforce.com/s/articleView?id=xcloud.create_a_custom_preference_center_configurations.htm&amp;release=264.0.0&amp;type=5" title="Use these configurations to create a custom preference center.">Configurations</a>
                </li>

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