---
schema_version: "1"
id: a9b09ebcd1d170e9ebb3c200c266f837ee8d4c085f16bdaec6e4cdcc3a2dde23
title: Create a Custom Preference Center
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/create_a_custom_preference_center.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.create_a_custom_preference_center.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e99fc455a206f5dcd8817e6ee4de19413e49055e1a16671c39e6d0f3531f9541
description: Improve your customer relationships by synchronizing the Salesforce core Individual object with the Marketing Cloud Engagement profile center and subscription center.
products:
  - Cross Cloud
release: "264"
---
# Create a Custom Preference Center

Improve your customer relationships by synchronizing the Salesforce core Individual object with the Marketing Cloud Engagement profile center and subscription center.

![Banner Image for Creating a Custom Preference Center](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-z_solutionkits-264-0-0-production-enus/1e49f40e-a11c-44f7-b439-8f20b6c66033/z_solutionkits/images/create_a_custom_preference_center_banner.png)

## Get Started

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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:40px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-z_solutionkits-264-0-0-production-enus/1e49f40e-a11c-44f7-b439-8f20b6c66033/resources-global/_corporate/images/trail_icon.png" alt="Icon of a book."></span>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>Take Trailhead modules related to this solution.</p>
              <ul>
                <li>
                  <a href="https://trailhead.salesforce.com/content/learn/modules/salesforce-solution-kits-quick-look" target="_blank">Salesforce Solution
                    Kits: Quick Look</a>
                </li>

              </ul>
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The Individual object saves a user’s data privacy preferences and employs them when communicating with Leads, Contacts, and Person Accounts. With Preference Center in Marketing Cloud Engagement, you can synchronize custom attributes with custom fields on Core objects. This solution kit addresses the fact that there’s no direct way to map custom fields to the Individual object.

This solution kit helps you:

- Improve customer relationships.
- Synchronize Sales Cloud and Service Cloud Individual object implementation with the profile center and subscription center.
- Adhere to GDPR law.
- Keep your marketing campaign GDPR compliant.
- Maintain lead management in line with GDPR regulations.

## Required Products

- Marketing Cloud Engagement (all editions)
- Salesforce Lightning Platform (Sales, Service, or B2B)

## Implement This Solution

- **[Workflow](https://help.salesforce.com/s/articleView?id=xcloud.create_a_custom_preference_center_workflow.htm&release=264.0.0&type=5)**  
    Learn how data flows through the configurations when you create a custom preference center.
- **[Design Considerations](https://help.salesforce.com/s/articleView?id=xcloud.create_a_custom_preference_center_design_considerations.htm&release=264.0.0&type=5)**  
    Keep these design considerations in mind when you create a custom preference center.
- **[Configurations](https://help.salesforce.com/s/articleView?id=xcloud.create_a_custom_preference_center_configurations.htm&release=264.0.0&type=5)**  
    Use these configurations to create a custom preference center.