---
schema_version: "1"
id: 89043368ed3a0f6bcef8cea8af973a779e6676de468152e293f16ff4d7de3235
title: Consent Management for Sales Cloud
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/consent_management_sales.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.consent_management_sales.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 160b3dc646ffb8a79ad90474fbd7b938ee59e04cfe9f60bf8ccb592c5b9ce12b
description: Honor and respect your customers’ wishes when they request only specific forms of contact from your company or opt-out of certain types of data-sharing. We provide details to help you determine the best way to comply with the data protection and privacy regulations that apply to your company.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Consent Management for Sales Cloud

Honor and respect your customers’ wishes when they request only specific forms of contact from your company or opt-out of certain types of data-sharing. We provide details to help you determine the best way to comply with the data protection and privacy regulations that apply to your company.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All Editions</td></tr></tbody></table>

Many data protection and privacy regulations require you and your company to honor people’s requests about how you use their data. We’ve listed a few of the regulations that are important to many companies collecting and processing their customers’ data.

- General Data Protection Regulation (GDPR), European Union
- California Consumer Privacy Act (CCPA), United States
- Canada’s Anti-Spam Law (CASL)

If you have customers or users who request specific methods of contact from your company, review these common requests and the procedures related to them.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d15053e72">Common Customer Request</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d15053e75">Actions to Consider</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d15053e78">Things to Consider</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">
            <p>Some of my prospects don’t want to receive calls or email messages from my
              company.</p>
            <p style="margin-bottom:0;">They specifically prohibit us from calling, sending email messages, and
              sending sales materials through the post.</p>
          </td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/articleView?id=sales.sales_core_manage_contacts.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Contacts</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/articleView?id=sales.leads_manage_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Leads</a>
              </li>

            </ul>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">
            <p>Delete information in these fields for lead records.</p>
            <ul>
              <li>Phone</li>
              <li>Mobile</li>
              <li>Email</li>
              <li>Mailing Address</li>
            </ul>
            <p>And in those records, select these options.</p>
            <ul>
              <li>Email Opt Out</li>
              <li>Do Not Call</li>
            </ul>
            <p style="margin-bottom:0;">If you don’t see those options for leads and contacts, <a href="https://help.salesforce.com/articleView?id=platform.customize_layoutcustomize_pd.htm&amp;type=5&amp;language=en_US" target="_blank">add them to your lead and contact
                page layouts</a>, or ask your admin for help.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">One of my customers asked that we don’t track if and when she opens email from
            us.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <a href="https://help.salesforce.com/articleView?id=sales.emailadmin_tracking_turn_off_for_an_individual.htm&amp;type=5&amp;language=en_US" target="_blank">Enable Email Tracking for
              Individuals Opening Email from Your Company</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">
            <p>Turn off tracking for whether and when your customers open email that you send
              from Salesforce.</p>
            <p>Also ask your customer whether it’s OK for you to send her email
              from your company. If it’s not, open her contact, lead, or person account record
              and:</p>
            <ul>
              <li>Delete the email address.</li>
              <li>Select Email Opt Out.</li>
            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">One of my customers in California has requested that we not share her personal
            data.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <a href="https://help.salesforce.com/articleView?id=sales.sales_core_manage_contacts.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Contacts</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">If you shared your customer's personal data with other parties, ask them to
            delete her personal data. The customer's personal data might be stored in other
            locations, including other areas in Salesforce.</td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">Some of our prospects and customers don’t want to hear from my company, unless
            they specifically opt in.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/articleView?id=sales.leads_manage_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Leads</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/articleView?id=sales.sales_core_manage_contacts.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Contacts</a>
              </li>

            </ul>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" rowspan="2" style="vertical-align:top;" headers="d15053e78 ">
            <p>When working with leads and contacts, select options for:</p>
            <ul>
              <li>Email Opt Out</li>
              <li>Do Not Call</li>
            </ul>
            <p>If you don’t see those options for leads and contacts, <a href="https://help.salesforce.com/articleView?id=platform.customize_layoutcustomize_pd.htm&amp;type=5&amp;language=en_US" target="_blank">add them to your lead and contact
                page layouts</a>, or ask your admin for help.</p>
            <p style="margin-bottom:0;">Consider deleting phone numbers,
              email addresses, and mailing addresses, unless your customers give you consent to
              use them. And refrain from sending marketing and sales materials through the
              post.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">I use Salesforce Inbox and want to exclude specific prospects and contacts from
            receiving mass email distributions from me.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/articleView?id=sales.leads_manage_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Leads</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/articleView?id=sales.sales_core_manage_contacts.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Contacts</a>
              </li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">For Salesforce Inbox or Einstein Activity Capture, we decided to not receive read
            receipts when our customers open our email messages.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <a href="https://help.salesforce.com/articleView?id=sales.inbox_setup_read_receipts.htm&amp;type=5&amp;language=en_US" target="_blank">Disable Email Tracking for Inbox
              Users</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">
            <p>Turning off read receipts prevents all your Salesforce users from receiving read
              receipts.</p>
            <p style="margin-bottom:0;">If you don’t disable read receipts for all users, individual users
              control whether to include a read receipt for email messages they send.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">A prospect of mine doesn’t want us to store her email address and phone
            number.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <a href="https://help.salesforce.com/articleView?id=sales.leads_manage_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Leads</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">
            <p>Delete any fields that store your prospect’s email address and phone
              number.</p>
            <p style="margin-bottom:0;">Start with the lead record. If you’ve created other records or activities
              related to your prospect, remove her email address and phone number from those
              records too.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">
            <p>A lead I’m pursuing is interested in our services, but she’s in the process of
              moving out of state.</p>
            <p style="margin-bottom:0;">She asked that we give her a couple months before we continue
              soliciting her.</p>
          </td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <a href="https://help.salesforce.com/articleView?id=sales.leads_manage_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Leads</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">
            <p>Don’t send email, schedule meetings, or call those customers.</p>
            <div>
              <p>Select these
                options in the lead or contact record.</p>
              <ul>
                <li>Email Opt Out</li>
                <li>Do Not Call</li>
              </ul>
              <p>If you don’t see those options for leads and contacts, <a href="https://help.salesforce.com/articleView?id=platform.customize_layoutcustomize_pd.htm&amp;type=5&amp;language=en_US" target="_blank">add them to your lead and
                  contact page layouts</a>, or ask your admin for help.</p>
            </div>
            <p style="margin-bottom:0;">Also, set a
              reminder to contact your prospect at the time your customers specify.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">
            <p>I use Sales Cloud Einstein.</p>
            <p style="margin-bottom:0;">My customer asked us to exclude his personal data
              from factoring into machine learning models. That’s because he doesn’t want us to
              generate predictions based on his personal data.</p>
          </td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <ul>
              <li>
                <a href="https://help.salesforce.com/articleView?id=xcloud.einstein_sales_data_policy_excluded_from_predictions.htm&amp;type=5&amp;language=en_US" target="_blank">Exclude People's Personal
                  Data from Modeling and Preductions</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/articleView?id=platform.adding_fields.htm&amp;type=5&amp;language=en_US" target="_blank">Create Custom
                  Fields</a>
              </li>

            </ul>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">
            <p>For any of the following objects, create a custom field using the type Checkbox,
              and give it the API name <kbd>AI_HasOptedOutProfiling__c</kbd>.</p>
            <ul>
              <li>Account (applies to person accounts only)</li>
              <li>Contact</li>
              <li>Contact Role</li>
              <li>Lead</li>
              <li>Opportunity</li>
              <li>Activity</li>
            </ul>
            <p style="margin-bottom:0;">And if you’re using Salesforce Inbox or Einstein Activity Capture, consider
              excluding email data from machine learning models. For details, see <a href="https://help.salesforce.com/articleView?id=xcloud.aac_data_policy_excluded_from_machine_learning.htm&amp;type=5&amp;language=en_US" target="_blank">Exclude People's Personal Data
                from Modeling and Data Enrichment</a>.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e72 ">For Salesforce Inbox or Einstein Activity Capture, I want to exclude a specific
            customer’s personal data from being used by other Salesforce features.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e75 ">
            <a href="https://help.salesforce.com/articleView?id=xcloud.aac_data_policy_excluded_from_machine_learning.htm&amp;type=5&amp;language=en_US" target="_blank">Exclude People's Personal Data
              from Modeling and Data Enrichment</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d15053e78 ">
            <p>When you exclude your customer’s data from third-party data enrichment, his
              standard profile data still appears.</p>
            <p style="margin-bottom:0;">When you exclude his data from modeling, we no
              longer show recommended connections based on conversations with him.</p>
          </td>

        </tr>
      </tbody>
    </table>